HARD is rolling out their lineup in one of the most creative marketing maneuvers of the year. The festival is toying with our voracious desire to consume voluminous quantities of information at an extremely fast pace by slowly leaking information to their festival at dial-up speed. For those who have been alive long enough to remember, receiving a fax isn’t exactly lightning fast. In fact, it’s tantalizingly slow, and with a lockdown of HARD’s website that’s just begging to be hacked, for once, the internet does not know how to respond.
Unlocking HARD’s site doesn’t yield much information, though hackers are presented with an ominous, 13-second clip of the post-apocalyptic wasteland the world would presumably become without the internet. #RIPTHEINTERNET surely points to more information about the festival to follow very soon.
With the first crumbs of information on HARD Summer 2016 starting to fall, hopefully the internet sleuths can redeem their good names and find the festival’s lineup before HARD feeds us the entire cookie.
Crack HARD’s site using the password: PANDA.
o͂ͯͤ̌m̑g̉ͨ ̽̏̓ͯͦ̚tͮ̇̃̓hͩē̿ͯ̒̑͒̚ ͭ̏̓ͤi̇ntér̋ͩ̾n̔ͭͮͬͤͦë́̆̏͆ͨ͗͑t͒͊̀̎̽ ͭ̊i̒ͮͭͯ̎̚sͣ̿̀ͩ͊͌ ͊ͬ͊͂͑͊̽d̽̂eͩ̌͊̋̽ad͂ͤ̃̄͒̾̎!ͭͨ͊͂ͫͥ pic.twitter.com/lOrkhLdfX1
— #RIPTHEINTERNET (@HARDFEST) April 21, 2016
HARD Summer begins teasing 2016 lineup with cryptic website
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