National Pancake Day Has Arrived & IHOP Has Begun Brewing Beer

Today is National Pancake Day. Unlike most food-based holidays, there aren’t a bunch offers for National Pancake Day. The vacation began as Lumberjack Day in 2005 by buddies who needed to eat as many pancakes and waffles on September 26 as they may. For some cause, they assumed these are the one sorts meals that lumberjacks eat. The historical past the vacation might be view right here. 

The vacation blew up, as a result of, who does not love pancakes? IHOP seems to be celebrating another way although. The International House Of Pancakes tried to rebrand themselves as a burger joint earlier this 12 months, and now they’re hopping into the brewery lane as nicely. IHOP is launching a pumpkin pancake flavored beer dubbed “IHOPS” (get it?). The new beer is a three way partnership with Keegan Ales, a brewery based mostly in Hudson, New York. Pumpkin pancake flavored beer falls a great distance from something I might ingest, however pumpkin flavored something turns into widespread round this time the 12 months. 

If you are focused on ingesting some IHOPS, you’d have to move to New York, New Jersey, or Connecticut. The beer will solely be accessible within the Tri-State space, and may solely be bought at choose bars. 


Dunkin' Donuts Announces Shocking Name Change By Dropping "Donuts"

Dunkin’ Donuts is one America’s favourite cfee outlets. From donuts, to sandwiches, to Coolattas, you possibly can relaxation assured that the quick meals model has received you lined. While they as soon as embraced their title and fortunately dunked donuts of their cfee, it seems that that is not the case as they’ve determined to modify up on all people and alter their identification. The institution will now be known as Dunkin’, shedding the “Donuts” portion the title. 

This comes months after IHOP tried their very own title change. The chain eating places determined that they might be altering their title to IHOB, reflecting a swap in meals alternative from pancakes to burgers. That ended up backfiring on them so that they shortly reverted again to the previous title. It’s unclear if Dunkin’ plans to cease serving donuts or what precisely might have prompted the choice however it appears fairly remaining. 

According to Business Insider, the title change will ficially happen in January 2019. The information should not precisely come as a shock for the reason that chain has been testing the brand new identification for the final 12 months. Dunkin’ is just about what all people calls it anyway however with this turning into an actual factor, we’re not totally certain what we’re presupposed to be dunking anymore.

IHOP & DoorDash Announce National Delivery Service Partnership

It’s IHOP’s 60th birthday today. Although the International House Pancakes shocked its customers when they decided to change their name from IHOP to IHOb, they’re back to focusing on what really matters. Pancakes. For their birthday, IHOP is fering customers $0.60 short stacks. Along with the cheap and delicious deal, IHOP has also announced a partnership with DoorDash. According to USA Today, the new delivery partnership will be an expansion the IHOP ‘N Go program, and will be fered at 300 stores nationwide to start. 

IHOP President Darren Rebelez stated, “This is really the next step in our broader strategy that we started working on about two years ago with going after the f-premise occasion. We were hearing from our guests that they wanted to enjoy IHOP food at home or wherever else they wanted to go.” The thought having fresh pancakes delivered to the front door is enough to get your stomach growling. IHOP is not the first to jump on the delivery service wagon, but Rebelez isn’t worried about their timing. “We weren’t necessarily interested in being the first to do it,” he said. “We just wanted to make sure we did it right.” Isn’t that a Drake line?

IHOP Changes Its Name Back & Returns To Pancake Roots With New Promotion

When the International House Of Pancakes announced that they were changing their name from IHOP to IHOb, the nation collectively scratched their heads. What could the b stand for? After speculation and a futile guessing game, IHOP announced that the name change signaled a new focus on burgers. The International House Burgers doesn’t really ring though, does it?

The internet was not too pleased with the name change, and IHOb faced instant backlash. Now, the restaurant chain is taking a step back and returning to its pancake roots. “We’re giving away 60¢ short stacks on July 17 from 7a-7p for IHOP’s 60th birthday,” wrote the restaurant on Twitter this past Monday. “That’s right, IHOP! We’d never turn our back on pancakes (except for that time we faked it to promote our new burgers).” The new promotion sounds good enough to wash away the memory IHOb. Speaking withUSA Today,  IHOP’s executive director communications Stephanie Peterson stated, “We knew we had a very tough job to do to convince people that we take our burgers as seriously as we take our pancakes. So, we went bold with the campaign.” We don’t want bold. We want pancakes. 

IHOP Reveals "IHOb" Name Change Means "International House Of Burgers"

Last week, IHOP sent the internet into a frenzy when they announced that they would be changing their name to IHOb. The International House Pancakes took to Twitter to make the startling announcement, as well as show their new logo. Before revealing the reasoning for the “P” to be turned upside down into a “b,” IHOP gave the world a week to guess what the “b” might stand for. On Monday (June 11), the restaurant chain finally shared their motives. 

If you guessed that the “b” stood for burgers, you would have been correct. IHOP’s new marketing campaign is aiming to erase the idea that the restaurant is only for breakfast. Speaking with CNN, President IHOP Darren Rebelez stated, “We are definitely going to be IHOP. But we want to convey that we are taking our burgers as seriously as our pancakes.” So for those concerned about IHOP permanently changing their name shouldn’t worry. It’s all just part a clever marketing plan. “The vast majority people were having fun with the name change and were trying to solve the riddle. They had fun for a week trying to figure it out,” Rebelez said.

Although the name change may not be permanent, a few IHOP’s in Los Angeles have taken things to the next level by changing their store signs.