With the brand new funding, I Am Pop hopes to assist indie and up-and-coming artists break into the mainstream.
I Am Pop has confirmed a serious funding milestone.
The Dutch direct messaging startup has raised €2 million ($2.three million).
The firm at present employs round 15 folks. Recent and established app adopters embody artists, labels, publishers, and music festivals, reminiscent of BMG, MAMA Festivals, Mad Decent, The Orchard, Elrow, Ministry of Sound, Sony Music, Warner Music Group, AWAL, and [PIAS].
Speaking in regards to the funding, the corporate confirmed it’s going to use the cash to combine its chat editor into different messaging apps past Facebook Messenger. I Am Pop may even increase its personal workforce.
Stating the corporate has entered into “an period of post-social,” Tim Heineke, founding father of the Dutch startup, defined the corporate’s purpose to assist rising artists within the music business.
“Private messaging is the brand new social community. Users are more and more flocking to DM, non-public chat, teams and tales, fueled by privateness considerations. Meanwhile, messaging apps are turning into full platforms.
“With 2 billion customers and 100 billion messages shared each day, messaging companies are the most well-liked apps on this planet, many artists, nevertheless, don’t but have a presence.
“Our purpose is to offer a easy platform that anybody can use and this funding will allow us to proceed creating it.”
According to the corporate’s knowledge, social media newsfeeds now ship worsening engagement charges as little as 2%. Meanwhile, the startup’s app achieves common open charges of 94%.
Following the fundraising spherical, I Am Pop has confirmed its new first key rent. Max van den Ingh will now function Head of Growth. He beforehand labored at MisterGreen, a Dutch leasing firm.
At the startup, Van den Ingh will oversee the app’s ‘software-as-a-service-offering’ business progress. He’ll additionally construct the advertising and enterprise improvement groups throughout the corporate’s workplaces in London and Amsterdam.
Promoting the corporate’s product, Van den Ingh said I Am Pop has championed the shift from newsfeeds to direct messaging within the music business.
“I’m wanting ahead to using my expertise within the tech business to streamline progress efforts throughout the firm.”