Future, Tyga & Tee Grizzley Conquer This Week’s "FIRE EMOJI" Playlist

This week’s FIRE EMOJI playlist got you covered for your essential listening pleasures. We got some the hottest records from the most recent releases. On Friday, we got new projects from Future, Polo G, Tyga, and Tee Grizzley who teamed up with Timbaland for his new album Scriptures. We had to include Tee’s “Young Grizzley World” featuring the incarcerated YNW Melly and A Boogie Wit Da Hoodie.

Future blessed us with his second project the year, Save Me yesterday which leans more towards the HNDRXX side if you want to compare it. We got “Government Official” on our playlist which is vicious banger f the album. Additionally, we also got “Please Tell Me” on rotation.

With Tyga just blessing us with his new project, Legendary, it was only necessary we highlight the titular track featuring Gunna. We also have “Lightskin Lil Wayne,” another highlight f the album. 

As for some the singles we were blessed with this week, we got that new GoldLink with Tyler, The Creator and Jay Prince, “U Say.” We also have Bas and J.I.D’s new song, “Fried Rice.” Roddy Ricch‘s latest drop, “Out Tha Mud” also gets some shine this week on the FIRE EMOJI playlist. 

Listen to the FIRE EMOJI and follow all HNHH Spotify playlists below.


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"X-Men: Dark Phoenix" Gets Worst Opening In Franchise History: Report

The box fice numbers are in and despite The Secret Life Of Pets 2 and X-Men: Dark Phoenix leading the box fice, both movies have done well below expectations—with Dark Phoenix doing worse. According to reports by Variety, the latest installment to the X-Men franchise is heading towards an opening weekend $34 million dollars. The mentioned projections stem from its mediocre $14 million dollar debut this past Friday, which made it the worst debut ever in the franchise’s history. This is, course, is considered in comparison with The Wolverine which debuted at $53 million dollars back in 2013. Though despite the disappointing domestic box fice numbers, experts guess that the movie will do far better internationally. However, serious money needs to be made to match up the movie’s $200 million dollar budget. 

The number one movie topping the box fice thus far is The Secret Life Of Pets 2 which is expected to result in roughly $46 million dollars this weekend, a number 15% lower than the projections predicted. The latter also is considered the animated movies’ lowest opening ever, but it remains considerably solid. Godzilla: King Monsters dropped by 70% in sales, hence resulting in a sharp fall from its $47 million dollar box fice debut last weekend. Aladin remains steady with an estimated $24 million for this weekend.

Kylie Jenner, Jordyn Woods & Tristan Thompson Party Together At L.A. Club

Earlier this year, news broke out about the cheating scandal involving Jordyn Woods and Khloe Kardashian’s baby father, Tristan Thompson. Although both parties denied it, the damage was done and relationships were strained. Khloe forgave Jordyn but that doesn’t mean that things went back to normal. Instead, Kylie Jenner lost her best friend and Khloe and Tristan are currently co-parenting their daughter. In an interesting turn events, Kylie, Jordyn, and Tristan were all spotted at the same nightclub last night.

Things couldn’t have gotten more interesting in West Hollywood last night. According to TMZ, Kylie Jenner and Jordyn Woods were forced to see each other in the VIP section a WeHo nightclub as they celebrated their friend Stassie Karanikolaou’s birthday. It’s unsure if they made a peace treaty but it seems like Kylie took a veiled shot at Woods on her IG page. Not only did Kylie whip it over to the party with Stassie, she also declared the birthday girl her “bestie” — a title once reserved for Woods.  

To make matters even more awkward, Tristan Thompson stepped into the building unexpectedly. The tabloid site said that he wasn’t there for the birthday party so they may have not even seen him. He was reportedly there with Kendall Jenner’s ex-boyfriend, Ben Simmons. Apparently, Kendall was also in the building.

Ayesha Curry Shares Adorable Picture Of Steph Curry Gushing Over "Baby Boy"

It’s been a pretty hectic couple months for NBA star Stephen Curry’s wife, and celebrity chef, Ayesha Curry. At the start last month, the internet went insane over some comments made by Ayesha about the “male attention” (or lack there) she was receiving in her life since being in the lime light. Social media users took to dragging Ayesha all over town and back, insisting she was “seeking attention” when she had a faithful, loving husband at home.

After that, just a couple days ago, a Raptor’s fan shouted derogatory comments about what he’d like to do to Ayesha Curry on live TV, – and later proceeded to get arrested for doing so – which gave Twitter users the ammo they needed to revert back to the “male attention” incident, claiming it was “exactly what she wanted.” Even Tory Lanez seemed to be against her, responding “this can be arranged lmao,” to a comment on a video he posted, which asked if the “whites” could have Curry in exchange for the twerking dancer in the video.

Now, hoping to lighten the energy, and bring a smile to her followers’ faces, Ayesha has taken to Instagram to share an absolutely adorable picture her cute hubby staring lovingly at their precious baby boy. It’s hard to say the reaction the picture will have though, as even though you may think it’s impossible for a baby to elicit any reaction but a positive one from people, the internet did not fail in crossing boundaries once again when they ferociously body-shamed her little baby boy.

Jada Smith Says Will Smith Has Betrayed Her Worse Than "An Infidelity Situation"

Jada Pinkett Smith is no rookie when it comes to being open about her marriage with Will Smith, detailing the good and the bad times the couple has endured. The latest episode  Red Table Talk sees Jada, alongside her mother and therapist discuss different factors that may lead to a woman getting a divorce, including being cheated on. 

Jada asked couple’s therapist Esther Perel what the alternatives to divorce are, detailing how everyone”thinks as soon as you find out there’s been an affair you have to get a divorce.”

Jada Smith Says Will Smith Has Betrayed Her Worse Than "An Infidelity Situation"
Dimitrios Kambouris/Wire/Getty

Esther added: “And especially on women, it’s the real new pressure. God forbid you still love the person who actually cheated on you. Maybe that person is a lot things and cheated on you. It’s like the shame staying, now that you can go you’ve got to get out.”

Jada then dished on her marriage. “I’m asked a lot about, ‘Is there infidelity in your relationship with Will?’” she said. “And it’s like, ‘No, but there’ve been other betrayals the heart that have been far bigger than I could even think in regards to an infidelity situation.’”

50 Cent Refuses To Drink Out The Same Bottle As Toe-Sucking Casanova

Some things are better f left in the bedroom but apparently, Casanova didn’t get the memo. Cas is undoubtedly living his best life, especially since getting f parole last year. Earlier this week, the rapper shared footage himself chillin’ on a boat with his girl. Innocent enough, right? Except, he’s seen wrapping his tongue around his girl’s toes before putting her legs in the air and smelling her coochie. While his comments were filled with jokes from his peers, 50 Cent took to Instagram to let Cas know that he’ll never accept a bottle champagne from him after watching that.

50 Cent, the master all trolls, had a little with fun with Casanova earlier today when he reposted that same footage the Brooklyn rapper sucking his girl’s toes. Fif, a man who’s sexcapades have been exposed by several his former flings, drew the line with Cas, proclaiming that he might “knock his fucking teeth out” if the “Set Trippin” rapper ever decides to pass him a bottle champagne.

“Yo if this fool @casanova_2x ever try to pass me a bottle champagne 🍾he been drinking. Im a punch him in the face and knock his fucking teeth out. LOL,” he wrote on Instagram.

Aside from trolling Cas, Fif’s been busy trying to collect his money from Teairra Mari and terrorizing Young Buck.  

Interview: Maseo Talks Entrepreneurship & Finding Common Ground

Copenhagen – Maseo is calling from his hotel room in Copenhagen, where he’d had a bit of time to talk before De La Soul’s next show. Though sleepy, and somewhat jetlagged, he’s nonetheless thrilled to talk about his new venture into the restaurant business.

“You have no idea how excited I am about this,” he told HipHopDX. “You know that New York, particularly, has its own pizza culture. A part of me wondered, ‘would people accept this? Would I be able to live up to the hype?’ But I knew that, if I stayed committed to the vision — and more importantly, the quality of the product — I would do well.”

Interview: Maseo Talks Entrepreneurship & Finding Common Ground
Maseo at Partnership Announcement with Dr. Cheikh Mboup, Troy McNair and Chevy Green. Photo Credit: Anca McQuay/Photos by Cloudz

And do well, he has: Pierre’s Eatery, which currently has five northern Florida locations (predominantly in Jacksonville and Saint Augustine), anticipates to open three more locations in central Florida (in the Orlando area) by the end of the year. Pierre’s, which boasts an impressive menu of French, Greek, and Italian-inspired eats (including pizza), isn’t interested in giving its customer ersatz food or having a “churn and burn” mentality when it comes to customer service.

“There are a few things I won’t compromise on,” he said. “All of the ingredients have to be fresh, and of quality. The dough for the pizza has to be made from scratch. And most important of all, there’s no pork on my fork, and there’s no pork in these restaurants, ever. For me, the last part is the most important. I noticed that, as I was coming up, a lot of people who didn’t eat pork — either for religious or for dietary reasons — weren’t getting catered to. And it’s a shame, you know, because everybody loves pizza, right? So why shouldn’t everybody enjoy it?”

When it was first announced that Maseo (real name: Vincent Mason) was teaming up with SSH Investments and its CEO, Dr. Cheikh Mboup, to launch Pierre’s Eatery, they’d had the ambitious intent to open up more than 50 locations before 2020 rolled around. But Maseo says that he’s alright with a more organic growth — a slow burn, if you will — so as to grow the business properly and effectively.

“Being an entrepreneur isn’t just about opening up a business,” he said. “It’s about being smart about your business.”

Entrepreneurship in Hip Hop is, really, nothing new. Many a Hip Hop artist since the 1990s — and, arguably, before — has had his (or her) hands in many different proverbial pots, especially as the music opportunities dried up. However, in recent times, the untimely murder of Nipsey Hussle has sparked a whole new interest in Hip Hop’s previously latent entrepreneurial spirit.

But while De La Soul is showing no signs of slowing down — as of this writing, the group is on tour in Europe with Public Enemy and Wu-Tang Clan for the so-called Gods of Rap tour, and they’re preparing for the release of a new album produced by Pete Rock and DJ Premier, the latter of whom is also hosting the Gods of Rap tour — Maseo says the ultimate goal is to educate, inspire and find common ground with the next generation.

“Ultimately, I want to bring everybody together to eat together, and enjoy a slice of pizza together,” he said. “But I also want to use this as a platform to encourage generational wealth and to create employment opportunities in areas of need. To make a difference, and yes, to find common ground — that’s the goal.”

Report: Cassie Expecting Baby with Alex Fine

Is Cassie about to be a mom?

The singer is reportedly pregnant and expecting her first child with boyfriend Alex Fine. A source close to the couple tells The Shade Room that Cassie is “preggers by her new boo.”

Cassie started dating Fine, a physical trainer, following her decade-long relationship with Sean “Diddy” Combs. The couple met while Fine was training Cassie and went public with their romance in December.

The two haven’t been shy to show PDA on social media. On Valentine’s Day, Fine penned a heartfelt note to his girlfriend. “Happy Valentines Day,” he wrote. “Thanks for not throwing away my crocs and not getting mad when I eat all your food if you leave it in the fridge longer than 5min.”

Diddy and Cassie announced their breakup last fall after nearly a decade together. Following their split, Diddy shared his love for Cassie on Instagram, dedicating Michael Jackson’s “The Lady in My Life” to his ex.

Cassie has yet to address the pregnancy report. Following the news, fans shared their reactions. “Whew Diddy crying in his yacht with regrets and tears,” wrote one Shade Room commenter, while another added, “Diddy played himself but Cassie deserves a man invested in only her so I hope this works out.”

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Vince Carter Proves He’s Still The King Of Dunking At 42 Years Old: Watch

Vince Carter is one the best dunkers to ever play the game basketball. His talent for creating highlight real dunks all started at the dunk contest when he put on a show as a member the Toronto Raptors. After 21 seasons in the NBA, Carter is still playing at a high level and next season, he will be playing in his 22nd and final season. Carter just announced that he plans to retire after next season, although he’s a free agent right now and doesn’t have a team yet. Either way, there will certainly be a team out there who would want Carter, especially since his presence would elicit a huge reaction at every game as a farewell tour would certainly be on the horizon.

Carter has been working as an analyst throughout the NBA Finals and the other day, he hit up the court to show f how well he can dunk, despite being 42 years old. In civilian clothes, a dress shirt tucked into some dress pants, Carter ran down to the net and pulled f a reverse dunk. He even hung from the rim for a little bit before letting go, which just further proved he’s still got the athleticism to play in the NBA.

Even if Carter can’t be the player he once was, there is no denying just how exciting he is.

Stream Future’s EP ‘Save Me’

Future season continues.

Just six months dropping his album The WIZRD, the Atlanta rapper re-ups with his latest project Save Me. The 7-track EP, described as “his most vulnerable, visual, and vital statement yet,” features Hndrxx’s signature sound over icy guitars and sparse beats. On the opener “XanaX Damage,” he grapples with addiction, while fighting temptation on “St. Lucia.” Other tracks include “Government Official” and the closer “Love Thy Enemies.”

To go along with the music, Future teamed up with luxury fashion brand Enfants Riches Déprimés and its designer Henri Alexander Levy to create the “gothic impressionistic” cover artwork and accompanying imagery.

Save Me is Future’s second project this year following Future Hndrxx Presents: The WIZRD, which debuted at No. 1 on the Billboard 200 in January.

And expect even more from the prolific MC this year. He and Drake are reportedly working on What a Time to Be Alive 2, the highly-anticipated sequel to their 2015 joint album.

Stream Save Me below.

As Judge Warns the Singer to "Appear at Each and Every Court Date," R. Kelly Pleads Not Guilty to 11 New Charges of Sexual Assault Against a Minor

As expected, R. Kelly has pleaded not guilty to 11 new charges of sexual assault against a minor at his arraignment earlier today in Cook County, Illinois.

His plea comes a week after prosecutors the charges following sexual abuse claims from then-underage female fan, Jerhonda Pace.  They had hit the embattled R&B singer with four counts of aggravated criminal sexual assault, three counts of aggravated criminal sexual abuse of a victim between 13 and 16, two counts of criminal sexual assault by force, and two counts of aggravated criminal sexual abuse.

According to Pace, she met the now 52-year-old singer in 2008 during his highly-publicized child pornography trial.  Between May 2009 and January 2010, she had sex with Kelly “multiple” times at his home in Olympia Fields, Illinois.  Pace shared her story on the viral exposé, Surviving R. Kelly.

In the state, the four aggravated criminal sexual counts are Class X felonies.  These crimes, which are just short of murder in Illinois, carry a sentence of up to 30 years.  The three counts of aggravated criminal sexual abuse are Class 2 felonies in the state.  They carry a maximum sentence of 7 years.

Spinning the bad news, Kelly’s defense attorney, Steve Greenberg, explained the new charges aren’t exactly ‘new.’

In Twitter, he vehemently attempted to quell all bad publicity against the singer.

[Kelly] was NOT charged with a new case.  He was recharged in an existing case, same alleged victim and time (a decade ago).  It changes nothing.

These are the same conduct, just charged differently, same alleged victim, same time frame, same facts.  We expect the same results.

Following the not-guilty plea, the judge called his total composite bond of $1 million “sufficient.”  Yet, speaking directly to the singer, he warned Kelly to appear in court on June 26th.

You’re out on bond.  It’s incumbent upon you to appear in court on each and every court date.

Defending his client once more against the serious accusations, Greenberg told reporters at a press conference shortly after the hearing,

We pled not guilty to all of the charges because he’s not guilty.

I think he’s feeling positive.  It’s tough.  Everything is against him.


Featured image in the Public Domain.

Rap Noir: The Two Sides Of Hieroglyphics’ Tajai

Denver, CO – Turning the corner at Denver’s Cervantes Masterpiece Ballroom, a masked man dressed in stylish three-piece suit sits on a stool in front of the audience, looking helplessly debonair.

With the mic firmly in his grip, he proceeds to deliver potent rhymes about lust, greed and other cardinal sins as DJ True Justice provides the beats.

Unless you’re a dedicated fan, you’d have no idea it was Tajai of the mighty Hieroglyphics crew. The only hint would’ve been the three white dots placed across his black mask, a nod to the Bay Area collective’s infinity logo.

Meet Black Hoodie of Rap Noir — one of Tajai’s latest artistic endeavors.

Rap Noir was a conceptual album and I feel like I’m more channeling a narrator more than the actual rapper, so I wanted to separate the timeline or the stream from Tajai,” he explains to HipHopDX. “And also with just with the logo, we’ve got a little movie coming out soon and so I was just thinking about the Alfred Hitchcock, Rod Serling kind of thing.

“I wanted to narrate it and create a new character because a lot of the subject matter that I’m tackling there is not stuff that you would want to hear necessarily from Tajai from Hieroglyphics.”

Last year, the 44-year-old licensed architect released two versions of Rap Noir’s inaugural album — Trap Noir and the self-titled version. As indicated by the title, the former uses more trap-influenced beats than the classic boom bap Hip Hop that’s floated Tajai’s storied rap career.

To Tajai, Rap Noir is a vessel to flex other creative muscles he might not routinely use in Hiero. The fancy aesthetic is an added bonus.

“The stories that I’m telling on there are not that guy’s stories,” he says. “They’re just stories — I’m more narrating than participating. It’s kind of more like a voice, and I think giving the physical form to a voice, I wanted it to be something special.”

Tajai admits the getup has fooled some people, but it depends on the person.

“The real Hiero heads are like, ‘Tajai!’ — they knew it [was me] the whole time while I was onstage,” he says. “And I’m like, ‘Yeah, OK, you know. We know.’ But other people have no idea. There’s a guy actually who’s driving with us right now. He’s got the same build and people have been coming up to him like, ‘Yeah, Good show.’ You know, so it’s funny.

“I just like it because I get to do something out of character. I live in Oakland and grew up in not the best area, so I have a lot of these types of stories.”

All eight original members of Hiero just wrapped up the West Coast leg of the Third Eye Vision Anniversary Tour featuring Tajai, Del The Funky Homosapien, Casual, Pep Love, A-Plus, Domino, Opio and Phesto.

The tour kicked off mid-May in Seattle and made several stops in California before ultimately wrapping up in Denver on May 31. They still have two more legs to go — one that will be focused on the Midwest and the South and another that will travel through the Southeast and East Coast.

In Part II of the interview, Tajai talks the key to Hiero’s longevity, new music and what keeps him motivated.

Young Buck Teases New Song With Lil Nas X & Taylor Swift

Cashville’s own Young Buck might be tapping into his regional roots on his next release. Buck, who’s apparently still trapped in his contract with G-Unit, linked up with one the hottest artists right now to tease a mega collaboration with some country’s finest. 

Young Buck took to Instagram after a link up with Lil Nas X when he teased a new single called “Daisy Dukes and Cowboy Boots.” Apparently, it’ll be a country vibe that not only features Lil Nas X but also, another Nashville export, Taylor Swift.

“Just Traveling Down These Cashville #OldTownRoads🐴Wit @lilnasx 🗣💨!!! #DaisyDukesAndCowboyBoots ft. @buckshotz @taylorswift @lilnasx🤔!!?? WHO READY‼️???” He wrote on Instagram.

Mind you, it’s unsure if this collaboration will actually be released. Earlier this year, Young Buck claimed 50 Cent sent a cease and desist to his label and later removed all Buck’s music from iTunes. However, if it does come out, there’s a chance it could resuscitate Buck’s career and possibly launch him back into the limelight. 

As for Lil Nas X, the “Old Town Road” star has nabbed a ninth consecutive week atop the Billboard Hot 100 with his single. He’s also getting ready for the release his EP 7 which he assured his fans wouldn’t consist numerous remixes his hit single. 

Keep your eyes peeled for that collaboration with Young Buck, Taylor Swift, and Lil Nas X.

Analyzing The Joyner Lucas Business Model

This feature is part a larger series where we will examine the “business model” impactful hip-hop artists. Visit last week’s instalment, about Tory Lanez, here.

For a generation aspiring hip-hop artists, one commodity is cherished like no other. A far cry from anything that the culture’s time-honoured four elements could’ve anticipated, this one elusive attribute doesn’t play into the concept showing your prowess over your fellow rapper, graffiti artist or B-boy. Instead, this sought-after status symbol is anything but straightforward to obtain and so many ill-fated attempts to cultivate it have left artists as the brunt the joke. Above longevity, credibility or any those hallmarks a healthy career that artists the past prioritized, what many today’s rappers really covet is virality.

As outlined by the Oxford dictionary, virality essentially relates to “the tendency an image, video, or piece information to be circulated rapidly and widely from one Internet user to another.” This is a fairly common occurrence in the hip-hop world. Whether it’s Lil Pump’s “Gucci Gang,” Sheck Wes’ “Mo Bamba” or the many incarnations Blueface’s “Thotiana,” these widely disseminated tracks can form the basis a fanbase that treads somewhere between meme-oriented and sincere or act as a launchpad for artists to explore more meaningful work in the months and years that follow.

While Gazzy Garcia and his team know exactly what it takes to elicit this reaction from the public— which can be all found in their deeply cynical but no less effective “Pump Plan”-– another artist that has learned how to bend the internet’s attention span to his will is Joyner Lucas. As far as artistry goes, Lil Pump and Joyner Lucas couldn’t be at more opposing ends the spectrum and the concept being in the same sentence as the man behind “Drug Addicts” would likely cause the Worchester, Massachusetts MC to experience physical pain. Nevertheless, the common ground is their desire to accrue as much a viral presence as possible in order to further their respective careers.

Where Lil Pump does so through Instagram-based feats extravagance and teenage hijinks, Joyner’s approach is built on provocative output and capitalizing on trends or news cycles. But where other artists would package the music as an afterthought, part Joyner’s mastery the viral world comes in his unorthodox approach.

Analyzing The Joyner Lucas Business Model

Joyner Lucas at the 61st Grammys – Jon Kopalf/Getty s

Explained in the wake his politically charged and Grammy-nominated “I’m Not Racist,” Joyner granted Revolt TV a glance into how he constructs music. The perfect marriage between the audio and the visual a black man and a Trump-supporting white man was no accident and was the product an upended methodology to the average artist’s process:

“I take the video first approach. I write the video treatment first. I write the soundtrack to the visuals and once I know what the video is going to look like, I go and create the record around the structure the video. That approach works for me… the typical Joyner Lucas fan, they love that about me and that’s what they look forward to.”

For many rappers, the visual aspect the music rollout is an afterthought rather than the utmost importance. In Joyner’s case, it takes precedence on the grounds that “I’m a director at heart. I’m trying to venture f into movies. I’m trying to get into a bigger world.”

As it stands, the polarizing nature “I’m Not Racist” and his decision to show things from both perspectives paid f and has resulted in the video amassing 121,501,860 views to date. A number that many rappers would envy, what makes the successful unveiling the track all the more exceptional is that its YouTube views even surpass that Joyner’s “Lucky You” collaboration with the eternally popular Eminem.

While “I’m Not Racist” propelled Joyner to newfound heights and prompted Em to declare that he “should’ve won a Grammy” for the track, this recipe for success is one that he’d prototyped from an assortment different angles and continues to tweak as the release his new album ADHD edges closer. Long before he was discussed by CNN, Joyner had ran plays on how to breach the mainstream’s defences in two distinct ways. Introduced his rework Desiigner’s “Panda,” the lyrically adept MC began to repurpose the prevailing “mumble rap” hits the day to present himself as “the alternative” and to capitalize f the audience’s familiarity with the beat. Whether it was “Gucci Gang,” Future’s “Mask Off” or 21 Savage’s “Bank Account,” his reworks these popular tracks yielded big numbers time and time again and helped him to build a viral buzz as the “antidote” to perceived inanity in hip-hop. In coincidence with these tracks, Joyner was perfecting the formula for the video that would take him into the stratosphere with the heartrending anti-suicide anthem “I’m Sorry” and the road safety awareness on “Frozen.”

No matter how well meaning– or alternatively— transparent these efforts seem to you, there’s no denying that Joyner was acutely aware their potential to go viral and understandably knew that it could benefit his career. Over the past month or so, this tactic has been implemented by him for both the divisive “Devil’s Work” and “ISIS.”

Analyzing The Joyner Lucas Business Model

 Logic and Joyner performing at 2019 Boston Calling – Taylor Hill/Getty s

In the case the former, the sheer brashness wishing death upon R. Kelly, Tomi Lahren, Donald Trump and Suge Knight in exchange for the return Nipsey Hussle, 2Pac, Michael Jackson and others was always going to generate a response due to shock value. As a student the game, Joyner understands the allure controversy and as such, knows that it’s a way to transform an artist’s song from a passing concern to a must-listen so that you can adequately provide your own two cents. Hailed as a moment for the culture by Rihanna, the quickness with which he retweeted this praise on his scarcely used social media channels made it clear that it was the sort response that he hoped to garner. A move used to maximize the impact when he does post, it once again served him well when it came time to release “ISIS.” Complete with a verse from former enemy Logic, the video rollout with the caption “what’s beef…” was an attempt to send the Twittersphere into hysterics. Squashing their issues may have been done in public for marketing purposes, but here we are discussing it all the same.

Capable igniting social media curiosity with every move, it is undeniably a smart approach for an artist that is relishing his renewed independence. But if chart success remains the ultimate metric success in the rap game, the devil’s advocate would have to ask whether Joyner is doing what’s best for his overall prosperity. After all, these momentary waves infamy and enduringly pritable careers aren’t necessarily indivisible. As it stands, Joyner has had three tracks make their way on to the Billboard Hot 100-– his feature on Eminem’s “Lucky You,” the Chris Brown-aided “Stranger Things” and his recent track with Logic. Now, considering that each appearance on the Hot 100 has come with the crutch an artist that consumers are more acquainted with, it makes you wonder whether his viral hype is as transferable as once hoped.

Let’s make one thing clear. Joyner Lucas is an immensely talented rapper and a man that has had to construct his own lane at every fork in the road. Deemed by collaborator Boi-1da to be “one the best lyricists and storytellers I’ve ever heard” and “not your conventional artist,” it’s clear that he has all the tools to sustain a career in the industry. Enble as his regularly replenished viral status may seem, the real question is whether he needs to dispense with responding to what’s timely, in favour producing art that is made with timelessness in mind. If ADHD arrives with the impact that the viral model would suggest then his decision will be vindicated. If not, perhaps the effectiveness controversy and taking the internet by storm isn’t as sustainable as it may initially seem on paper.  

Malia Obama Cozies Up To Her Harvard Boyfriend In New Pics

The Obama family has always been fascinating to keep track . For good reason, Barack Obama and Michelle Obama are the most talked-about members the family. As the Forever President the United States, Barack will always occupy a spot in our hearts. The Forever First Lady recently also published a book, which was at the top the best sellers list for weeks. Their daughters, Malia and Sasha, ten manage to creep their way into headlines as well. A Harvard student, Malia has been out and about for the last few years, working on her degree and growing up before our very eyes. She has been dating a sophomore at the university, Rory Farquharson, for a while and new photos show that they are very much still going strong.

Malia Obama Cozies Up To Her Harvard Boyfriend In New Pics
Alo Ceballos/Getty s

The couple was spotted outside a movie theater in Los Angeles the other day, enjoying each other’s company and cuddling as they strolled on the sidewalk. Malia was photographed puffing away on a cigarette, which will surely rub people the wrong way, but we’ve got to realize that she’s 20-years-old now and can smoke if she wants to. Malia and Rory look to be madly in love after over a year dating and that’s all we should be taking away from these pics.

Do you think they make a good couple? Check out the photos below.