Analyzing The Lil Nas X Business Model

This feature is part a larger series where we will examine the “business model” impactful hip-hop artists. Visit our las instalment, about Joyner Lucashere.

At the tender age 20, Montero Hill– better known as Lil Nas X– has besieged the music industry in a uniquely Generation Z fashion. When musical historians look back on the year 2019 and evaluate its biggest sensations, there will be simply no way to overlook the seismic impact his breakout hit “Old Town Road.” A crossover hit that transcended genres and all possible expectations, one look at the now legendary video kindergarten-age children losing their minds to its infectious chorus tells you all you need to know about its stamp on culture. Labelled as “country trap,” the fleeting 1:50 track caught on like wildfire and propelled Lil Nas from dwelling on his sister’s couch to a polarizing Wrangler collection, numerous remixes, a star-studded music video, high-prile performances and a lucrative deal with Columbia. In many ways, the Georgia rapper’s voyage is the sort fairytale rise that any rapper who’s still in the trenches fantasizes about. That said, his emergence as one the most widely discussed properties in modern hip-hop wasn’t the result happenstance but persistence and image maintenance.

Analyzing The Lil Nas X Business Model

Lil Nas X at Cardi B‘s Fashion Nova party – Jerritt Clark/Getty s

Back when he was still a sought-after free agent, Diego Farias Amuse had every intention signing the young upstart to a deal. But in the wake Lil Nas X rebuking his fer that was “north a million dollars,” his comments at a recent Midem music conference encapsulates how the cowboy-hat clad rapper’s rise is the exception to the rule. “To a large extent, this is the story a lot us dream : a self-published artist with little means who has an incredible talent, comes through this system, somehow gets noticed above] the 40,000 tracks a day being uploaded to Spotify and Apple Music, and… becomes a global star.”

Amiable, self-deprecatory and prone to childish humour from time to time, Lil Nas X has played fast and loose with the boundaries between artist and meme in recent months. Despite having the inalienable pressure equalling the success “Old Town Road” lingering over his head, a visit to The Zach Sang Show insinuating that he’s anything but worried. 

“Potentially being a one hit wonder] is literally told to me at every second at this point, and it’s crazy. It’s expected though ’cause the type songs that I’ve made and then they’ll go back to listen to my older songs. I expect that and I welcome that,” he said. “I know. It’s not a doubt in my mind that I’m not going to be a one hit wonder. I know big things are] coming. It’s gonna be great.”

The forthcoming release his new EP 7 represents a coming–age moment for Lil Nas X that will be the true test his shelf life. That said, his innate awareness his business model and how to maximize its potential goes some way to explaining why he remains so unfazed by the lingering threat the fall-f.

Analyzing The Lil Nas X Business Model

Lil Nas X backstage at 2019 Stagecoach Festival – Matt Winkelmeyer/Getty s 

“The rumours are true,” he tweeted out in April, “I am a marketing genius.” While it may be a slight embellishment, his knack for self-promotion is getting increasingly hard to overlook late. A self-pressed “internet baby,” Lil Nas X’s unfalsifiable affinity for all things social media has become an integral part his branding. Whether he’s deploying memes in order to further endear himself to his audience such as his ingenious repurposing Usher’s “Confessions,” references to “milking the f**k out Old Town Road” or interacting with fans, few artists have used Twitter as a means consolidating hype with as much efficacy as Lil Nas.

Typified by his use a Twitter thread to drip-feed snippets music to his audience and keep anticipation for 7 high, he has an encyclopaedic knowledge the online world that he inhabits and it’s something that simply cannot be manufactured. Levelled with reports that he used to run a Nicki Minaj stan account under the moniker “@Nasmaraj” (while his label has adamantly denied this, there is sufficient evidence to its truth), it’s notable that his account already had a six-digit follower count long before “Old Town Road” surfaced.

Prohibited from the conventional tenets a major release’s rollout, it was his aptitude for social media manipulation that was pivotal in the rise the track and in particular, a purposeful attempt to give it a new lease life through others’ videos. Heeding the case studies Denzel Curry’s “Ultimate,” Chief Keef’s “Faneto” and numerous other tracks that became unavoidable through Vine, Lil Nas X took matters into his own hands and had the foresight to try replicate this peculiar form acclaim on the defunct network’s spiritual successor TikTok:

“I promoted the song as a meme for months until it caught on to TikTok and it became way bigger. I was pretty familiar with TikTok: I always thought its videos would be ironically hilarious. When I became a trending topic on there, it was a crazy moment for me. A lot people will try to downplay it, but I saw it as something bigger.”

Unashamed in his attempts to transfer tweet impressions into impassioned fandom and prit, the fact that he knows how to appeal to his demographic has made his music and online persona into one symbiotic entity. As such, it was social media traction, or more specifically, a lack there, that taught him that remaining true to himself was the path to prosperity in music:

“At first, I was just bored, like, ‘Hey, Twitter, I made a song,'” he said. “But I’m like, ‘Wait, this is really hard.’ Then I made another one, and it didn’t make any noise. I was overtrying. A lot it was me trying to be something that people would like instead making music that I would like.”

Analyzing The Lil Nas X Business Model

Lil Nas X and Cardi B performing at Summer Jam 2019 – Nicholas Hunt/Getty s

With ten weeks at number one under his rhinestone-covered belt, it’s easy to forget that the track was the centre a firestorm over its removal from the Billboard Country Charts. Despite the song being removed due to a perceived inauthenticity, the result was an undeniable positive impact on his momentum. By ostracizing him from the country genre, Lil Nas X became the sort counterculture figure that young consumers will instinctively flock to. As has always been the case, an artist falling foul convention and doing something that’s marked as “revolutionary” is a fast track to fame and it made Lil Nas X into a cause celebre for music fans and artists all denominations. Although Billboard have likely learnt the error their ways, the attempt at suppression was pivotal in making Lil Nas X into a phenomenon. Now, all he’s doing is capitalizing on it.

Whether you’d like to admit it or not, Lil Nas X’s innate ability to build hype and capture the online audience’s attention has made 7 into an intriguing proposition. While some are likely rooting for him to fail, it doesn’t detract from the fact that every stream or view— no matter the intent— will only work in his favour. Teamed with his irreverent bantering, his willingness to chronicle his life and creative endeavours into 140 characters or less is a critical component his success and lays out a blueprint for Gen-Z artists that’ll follow in his footsteps.

Ice Cube Explains How John Singleton Cast Him In "Boyz N The Hood”

John Singleton sadly passed away in April at 51-years-old but the famed director will live on through his influential films that impacted culture like no other. One John’s most beloved films is without a doubt Boyz N The Hood and one its stars Ice Cube paid a visit to The Late Show with Stephen Colbert to explain how John nabbed him for the part Doughboy.

Ice Cube Explains How John Singleton Cast Him In "Boyz N The Hood”
 Stephen Shugerman/Getty s

“I met John backstage at the ‘Arsenio Hall Show’,” Cube explained. “I was back there because I had a bone to pick with Arsenio. He didn’t have N.W.A. on his show, but he had 2 Live Crew, and I was like, ‘Wait a minute, their songs are just as dirty as ours, and why are we not on?’

He added: “I never got a chance to talk to Arsenio because I saw this little kid come up to me, who was pretty much my age, saying, ‘You’re Ice Cube. I wanna put you in a movie.’”

At the time, John was a junior at the University Southern California. A year later Cube bumped into John again when he was a senior at USC and he was still eager to have him in his movie. Another year passed and Cube’s manager told him someone wanted him to be in a movie – Cube walked into the meeting and saw John. “The rest is history,” he explained. 

Gucci Mane’s "Delusions Of Grandeur" Features Meek Mill, Lil Uzi Vert & More

Gucci Mane announced that soon, he would be dropping a brand new album and we were all surprised by the statement. In the winter, he had released his Evil Genius project but we all know that Guwop doesn’t exactly take time f from the studio. He’s one the men who work the hardest in the industry and that’s why he’s earned such an iconic placement among Atlanta’s icons. He said last week that we could be expecting Delusions Grandeur soon before unleashing “Backwards” with Meek Mill. He revealed the album cover yesterday, which shows him looking as fit as ever on his Rolls-Royce cars, and today he’s showing us who to expect on the full-length.

Gucci Mane's "Delusions Of Grandeur" Features Meek Mill, Lil Uzi Vert & More
Paras Griffin/Getty s

We’ve heard a couple songs that will be appearing on the tracklist — namely the collaborations with Meek Mill and Justin Bieber — but there’s a whole lot more that we can get excited for tomorrow. At midnight, we’ll be able to hear the entire Delusions Grandeur project, giving us an eye into what Guwop has been up to all year. The album will be eighteen songs long, featuring a few team-ups that we’re seriously jumping around for. Young Dolph and Lil Uzi Vert on the same track? Wiz Khalifa and Rick Ross!!?? Gunna and Lil Baby reuniting with help from Gucci Mane? Yep, this is gonna be fun.

The tracklist also includes appearances by A Boogie wit da Hoodie, Jeremih, Anuel AA, Peewee Longway, and more. Which track are you most excited to hear? DoG is out tonight.

Kawhi Leonard Trolled Nick Nurse With Hilarious D-League Chirp

Kawhi Leonard has been put under a microscope for his unique personality and the way he trash-talks out on the court. Leonard recently led the Toronto Raptors to their first ever NBA championship and as we approach free agency, there has been plenty speculation as to where Kawhi will end up going. The Board Man seems to have a pretty good relationship with his teammates and coaches especially considering a story that was recently told by ESPN writer Zach Lowe.

Head coach Nick Nurse was talking to the Raptors after they went up 3-2 on the Milwaukee Bucks in the Eastern Conference Finals and likened it to when he was coaching in the D-League. Nurse explained how his team went up 1-0 in the Finals that year and weren’t able to finish the series at home. That’s when Kawhi interjected and said “In the D-League? I’m done listening to this.”

Lovely Mimi Says She’s Innocent Of Drug Charges & Was Targeted By Security

Social media influencer Lovely Mimi is clearing up reports that she was arrested weeks ago on drug charges. We previously reported on the Love & Hip Hop Atlanta star being taken into custody at Harrah’s Cherokee Valley River Casino in Cherokee County, North Carolina after security ficers claimed that she dropped an undisclosed amount ecstasy pills on the floor. However, in a video, Mimi said that security found one pill outside and blamed her because they were watching her on casino cameras the entire time she was there.

“I woke up one morning and the blogs are writing that I’ve been charged and I’m banned from Murphy, North Carolina casinos,” Mimi said. “Well, all the Harrahs. So, I’m like, okay. What is true and what is not. First f, they sicced the whole blog. I am banned. I did get charged. But I am innocent, okay. I didn’t no nothin’, I ain’t have nothin’. I don’t know why wrote all that into specific] detail.”

“What had happened was, I was sitting there and I was playing and I go to the bathroom,” she continued. “Come out the bathroom, there’s like four, five po pos around me. And they said that they got me on video recording, that I dropped something. Mind you, outside. Said there was one pill dropped outside. Now, who has time to find one pill outside, not in the casino??? Outside the casino. They found one pill outside and they linked it to me. I said ‘I don’t know what it is, it’s not mines.’ They claimed to have video that I dropped it and they said that if I don’t tell them what it is, they were going to detain me.” 

She said she then asked them what color the pill was and they told her it was blue. She claims she said it could be Viagra or Aleve, but she asserted she didn’t know what the pill was. The ficers tested the pill and detained her anyway, but she said she wasn’t in there for long. Check out Mimi sharing her side the story below.

"LHHATL’s" Pooh Hicks Talks Karlie Redd Threesome & Dating Queen Latifah

This season  Love & Hip Hop Atlanta has been a cluster reality television drama, especially since Pooh Hicks joined the cast. Her husband is a recognizable figure in the music industry as Hiriam Hicks has production credits that include Bel Biv DeVoe, Keith Sweat, Dru Hill, Coolio, Luke, Suga Free, and Kelly Price. While Hiriam’s appearances on L&HHATL have been minimal, his wife has been kicking up a dust storm with regular cast member Karlie Redd. 

There were rumors years ago that Karlie, Pooh, and Hiriam engaged in a threesome, but no one really cared much until the gossip was revived for reality TV audiences. The storyline has dragged on as Pooh detailed the messy alleged experience while Karlie denied it ever happened. Pooh has quickly become somewhat a villain on L&HHATL, but she is sticking to her guns that she’s telling the truth. 

In a recent interview with The Domenick Nati Show, Pooh addressed why it seems she won’t let the topic her bedroom escapes with Karlie rest. “I’m not bringing up the threesome,” Pooh said. “Me and Karli have other issues that we needed to iron out, so that’s why I was coming to her to talk about other issues, ’cause to me a threesome is not that deep, but that’s only to me. Everybody is not me, so I was coming to her to talk about other things. It just seemed like I was coming to her about the threesome, but she kept bringing it up because she wanted to convince her friends and the fans that she didn’t do it. So we just always ended up talking about that, which I didn’t even want to talk about that. I wanted to talk about other issues. I hate that I was portrayed that way. I hate that it seemed like I was mad because I wasn’t invited to her engagement party, because that’s not true.”

There have been longtime rumors that back in the day, Pooh and hip hop mogul Queen Latifah were once an item. “Yes, me and Queen Latifah, we had dated in the past,” she said. “It was a long time ago. It was when I was in my 20s. Around about when I was like, 24, 25-years-old. It was a good break-up. It just that I wasn’t ready for the lesbian scene at the time because I was young and I didn’t quite understand it. I was just kind like, young and confused and just experimenting. Doing a little this and a little that. It wasn’t really a break-up, break-up. She went on to Hollywood and did her thing and we just went our separate ways.”

Check out what else Pooh had to say about her and her husband bringing other women into the bedroom for special occasions and what happened at the L&HHATL reunion that had Karlie crying for two hours.

Nick Cannon Clowned Hard For His MTV Awards Louis Vuitton Mask

Normally, when you’re Louis’d down from your head to toes, you can confidently admit that you’re pretty fly. Nick Cannon‘s outfit at the MTV Movie & TV Awards was a giant flex but it was ultimately not a hit with his fans. Instead going crazy over the rarity his pieces, the comedian got clowned for his try-hard fit, even being compared to an LV garbage can by somebody.

Nick Cannon Clowned Hard For His MTV Awards Louis Vuitton Mask
Frazer Harrison/Getty s

Nick Cannon probably walked into the awards show feeling like a million bucks, and why shouldn’t he? He’s wearing a full outfit that not many would be able to pull f or even afford. Unfortunately though, if he takes a look at the comments on social media, his smile will turn to a frown instantly. The host The Masked Singer was nominated for several awards at the MTV Movie & TV Awards this week but people were more preoccupied chatting about his Mortal Kombat inspired wardrobe choice. Wearing cargo shorts, a leather vest and a mask, Cannon ended up winning Best Host at the gig, being celebrated for his role on Wildn’ Out. We’re sure anybody battling on that program would be proud the comments made about Cannon’s clothes.

“You can stop wondering what Nick Cannon does with Mariah Carey‘s money now,” said one fan, joking that it all goes on silly outfits like this. Others just said they were angry that he has so much money and still dressed like this. What do you think the fit?

Vivendi Suspends Its Sale of Universal Music Group — Possibly Due to the 2008 Fire Fallout

French media megalith Vivendi is pausing its efforts to divest 50% of Universal Music Group.  But why?

The proposed sale of Universal Music Group has attracted interest from a number of potential buyers, including Alibaba, KKR & Co., SiriusXM/Pandora owner Liberty Media Corp., Apple, and Tencent.  Bidding has been enhanced by rising valuations of UMG, with one analyst pegging the mega-label’s worth at $50 billion.

Now, the process is being put on pause.

In comments earlier today, Yannick Bollore, chairman of the supervisory board of Vivendi, delayed the sale by about 6 months.

“We didn’t say we want to spin off UMG,” Bollore told a Bloomberg reporter. “The supervisory board of Vivendi is working with [UMG’s] management board to find the [best] financial partner.

“As you may know, the music industry is going through huge growth and the business is thriving, and we want to make sure we can accelerate the growth in the coming years so we have communicated that we want to open the process before the end of 2019 and the management is still very confident the process is on track.”

Bollore further stated that Vivendi is “not in a hurry” to finalize the sale, while stating that the media giant is “very confident” that the right deal will be made.

“We are not in a hurry,” Bollore assured. “Vivendi is doing very well and UMG is doing very well. The question is how to find the right partner.

“But, once again, everything’s fine — trust me.”

The delay comes as Universal is now facing potentially dozens of lawsuits related to the 2008 Universal Studios fire.

Just yesterday, the label received its on which masters were lost in the blaze, perhaps a prequel to a nightmarish series of legal battles ahead.

Also surfacing: in 2009, UMG sued Universal Studios parent NBCUniversal over the disastrous blaze.  A confidential settlement was reached in 2013, with a large payout suspected.  Unfortunately, none of that money was shared with artists or artist estates, i.e., the group whose masters were torched in the blaze.

Yesterday, UMG chairman Lucian Grainge finally responded to the growing crisis, promising ‘to own’ the issue and deliver total transparency to artists.  It’s unclear if artists or their representatives are getting clear answers, however.

The worsening fire fallout isn’t the only issue dogging the sales process, however.

As Bollore indicated, Vivendi isn’t dumping off UMG.  Rather, the company is attempting to orchestrate a shared ownership arrangement while retaining a piece of the ultra-valuable label.  But it looks like Vivendi wants to call the shots, meaning that Lucian Grainge would be dictating terms to a superpower part-owner.

Still interested?

That second-fiddle arrangement, coupled with UMG’s nosebleed valuations, have apparently made this deal a little tough to stomach.

It may also be adding to the lengthening period that UMG is sitting on the market.  After endless conjecture, Vivendi confirmed its intentions of offload a portion of UMG roughly 10 months ago.  Now, that time period is easily stretching to 16 months, with a deal unlikely to be reached before the two-year mark.

If there’s still a deal to be had, that is.

"Power" Star Naturi Naughton Will Miss Her Character’s Penthouse As Show Comes To An End

50 Cent‘s executively produced series Power announced its ending last month, closing up shop after six strong seasons. While many will miss the drama, and questionable money moves the show depicts, actress Naturi Naughton who stars Tasha St. Patrick will miss her sweet penthouse digs. 

“The sets are going to be destroyed,” Naturi toldPage Six. “I’ve] got to take something from my character Tasha’s] penthouse — something from her closet, something from the living room. I would] take the whole kitchen if I could.” On a more realistic level, Naturi revealed that she’ll probably grab “something from Tasha’s makeup kit” as a keepsake, course. 

"Power" Star Naturi Naughton Will Miss Her Character's Penthouse As Show Comes To An End
Liliane Lathan/Getty s 

As we previously posted, the final season  Power will premiere at Madison Square Garden on August 20th with a performance by 50 Cent himself and stars Omari Hardwick, Rotimi, Naturi Naughton, La La Anthony, Joseph Sikora and more will be in attendance.

“This show was not designed to go 10 seasons,” series creator Courtney Kemp said how the death  Kanan pivots Power towards an eventual conclusion. “It was not designed to go 15 seasons. It’s not a crime procedural or a sitcom. It’s a closed-ended story that really begins and, in some way, ends with Ghost,” 

Logic Announces BobbyBoy Records & Joyner Lucas Already Wants In

Logic is in the midst building an empire. We wouldn’t be surprised to see his name steadily grow on the Forbes list in the coming years because he’s been on a nonstop hustle in so many different ways. The man released his debut novel this year, following that up with a soundtrack and an album. He’s also been prepping ventures in television and movies, truly becoming the artist he’s always dreamed becoming. With his most recent announcement, Logic has taken another step into unfounded territory, changing the title Elysium Records, which he launched in 2017, to better reflect his current brand.

Logic isn’t only a recording artist now. He’s an author, movie star, television producer, and so much more. He made an announcement this morning to tell fans that Elysium Records has ficially been renamed to BobbyBoy Records, explaining why he decided to switch things up. “I really feel like BobbyBoy is becoming an empire,” said Logic. “It’s just really been a beautiful creative space and I want that name and that brand to mean something. I’d rather have all my endeavours in one place.”

Logic Announces BobbyBoy Records & Joyner Lucas Already Wants In
Sam Wasson/Getty s

He then went on to make a pretty crazy revelation, comparing BobbyBoy Records to Roc-A-Fella because its partnership with Def Jam and Universal Music Group. He says that he’s already signed some new artists but that those announcements will come soon. One name that has already expressed his interest in joining the label is Joyner Lucas, Logic’s former rival, who commented: “I wanna be on Bobby boy records 🤷🏽‍♂️ can you sign me please.”

Congratulations to Logic! Who do you want to see on BobbyBoy Records?

Logic Announces BobbyBoy Records & Joyner Lucas Already Wants In

XXXTentacion’s Estate Announces New Album, Documentary

One year after his passing, XXXTentacion’s estate is honoring his legacy with a new album and documentary.

Today, a trailer for the documentary was released featuring narration from X along with footage of him reuniting with friends and meeting fans. “There’s definitely a difference between Jahseh Onfroy and XXXTentacion,” he says. “This is the story, this is the full story, this is the last time I will tell it.”

There are also plans for a new album, which will feature some of today’s hottest stars. The project follows his posthumous release Skins, which debuted at No. 1 in November. Prior to that, he hit No. 2 with his 2017 debut 17, followed by his chart-topping sophomore album ?, which spawned the No. 1 single “SAD!”

XXX was shot and killed one year ago as he was leaving a motorcycle dealership in Pompano Beach, Fla. A grand jury has indicted four men on first-degree murder and armed robbery charges in connection with the crime.

On Tuesday (June 18), family and friends gathered at X’s gravesite at the Gardens of Boca Raton Memorial Park to pay their respects. His girlfriend gave birth to the rapper’s son, Gekyume Onfroy, on Jan. 26, three days after what would have been X’s 21st birthday.

Knicks Reject Atlanta Hawks Trade Offer For No. 3 Pick: Report

The Atlanta Hawks have reportedly been “aggressively exploring trade scenarios” ahead tomorrow night’s NBA Draft in an effort to move up by packaging their No. 8 and No. 10 overall picks. According to ESPN’s Jonathan Givony, the Hawks attempted to use those picks to climb to the New York Knicks’ spot at No. 3, but their fer was rejected.

However, Atlanta could potentially use No. 8 and No. 10 to land the No. 4 overall pick, which is now owned by the New Orleans Pelicans following their blockbuster trade with the Los Angeles Lakers. That said, there are several teams interested in the Pelicans’ fourth overall pick, including the Boston Celtics, Chicago Bulls and Minnesota Timberwolves, according to Givony.

The New York Knicks will hold a last minute workout with Vanderbilt point guard Darius Garland on Wednesday, but all signs point to them selecting Duke Blue Devils star RJ Barrett with the third overall selection. The 6’7 lefty, who averaged 22.6 points, 7.6 rebounds and 4.3 assists in his freshman season, has ties to NY and still has family that live in the Brooklyn area.

Barrett only met with the Knicks leading up to the June 20 draft. He has made it clear he hopes to be playing his home games at MSG.

“I won’t be meeting with any other team. It’s this and then the draft,” said Barrett. “If that ends up and I’m still there at three, then sure I’d love for them to take me.

“Sure, this is the place I want to be. I hope they draft me.”

“I feel like I love it. I’d embrace it. I’d embrace New York. I’d give it my all. Really, that’s all I can say: I’d give it everything I have,” said Barrett, adding playing in the Garden. “It’s great. I love playing in the Garden. My dad used to tell me stories about playing here. So to see that crowd, it’s crazy.”

Planters Peanuts Launches Nutty Crunch Force 1 Sneaker

Planters Peanuts is a company best known for its mascot, Mr. Peanut, and their ability to make some pretty tasty peanuts. Having said that, it’s pretty surprising to hear that they are actually getting into the sneaker business with a brand new limited edition shoe which is being called the Crunch Force 1.

What’s interesting about this shoe is that it was actually designed by sneaker YouTuber Seth Fowler who explained on Twitter that he based the shoe on classic basketball designs. As you can tell from the photo below, the show features the signature Planters Peanuts colors, including blue, black, and yellow. The shoe even has a gum and white midsole with the outsole made entirely gum coloring. 

If you’re looking to cop these peanut-inspired shoes, they will be dropping on Friday, June 21st at 6 P.M. EST for $170 USD which is a pretty good price for a limited edition shoe. These will most likely sell out fast so if you’re a sneakerhead who is also a big fan their peanuts, then you might want to snag these as soon as you can.

While you wear them, you can even chomp on some Planters Peanuts to really stay on brand.

Google Partner LyricFind Admits Its Database Contains Lyrics Lifted from Genius — But the Amounts Are 'Miniscule'

After Google was caught “Red-Handed” with Genius lyrics in its search results, partner LyricFind is downplaying the issue — and potentially insulating itself from legal action.

The statement dismisses Genius’ complaints as without merit.  But importantly, LyricFind doesn’t deny that roughly 100 sets of Genius lyrics are contained verbatim within its database.

That figure first surfaced in an explosive Wall Street Journal report.  The story revealed that lyric site Genius had proven that Google was stealing its lyrics by using an extremely crafty detection maneuver.  Genius claims the theft has led to substantial losses in clicks and revenue.

But Google isn’t doing the heavy lifting.  In 2016, Google announced a partnership with LyricFind to supply song lyrics. That’s around the time that Genius employees discovered the plagiarism.

LyricFind is licensed to post lyrics online, but Google’s lyrics included alternating apostrophes with a hidden message in Morse code. Genius employees spelled “red-handed” in Morse code to .

In a formal statement, LyricFind says it stopped sourcing Genius after complaints.

But other sites may have copied Genius’ hidden code, which was repeated in their official lyrics. That suggests that LyricFind is simply ripping off somebody that ripped off Genius, though the company defended its process as legitimate.  LyricFind noted that it often starts with lyrics compiled elsewhere, then cleans the flaws before putting them into its database.

LyricFind says they have a database of over 1.5 million song lyrics, while pointing to Genius’ claim of 100 confirmed cases of copying.  Whether that makes this behavior okay is pretty dubious, though LyricFind has dismissed the claim as ‘miniscule’.

Either way, this doesn’t look good for LyricFind or Google, though its unclear if either party is subject to legal ramifications.

Here’s Lyricfind’s full statement below:

Recently, a Wall Street Journal reporter proceeded with an article accusing Google of scraping lyrics from Genius and placing them in Google’s search results, despite clear responses from both LyricFind and Google that this was not the case. To address the inaccuracies in the initial article and the reporting that followed, we would like to correct the record in this matter.

The lyrics in question were provided to Google by LyricFind, as was confirmed to WSJ prior to publication. Google licenses lyrics content from music publishers (the rightful owner of the lyrics) and from LyricFind. To accuse them of any wrongdoing is extremely misleading.

LyricFind invests heavily in a global content team to build its database. That content team will often start their process with a copy of the lyric from numerous sources (including direct from artists, publishers, and songwriters), and then proceed to stream, correct, and synchronize that data. Most content our team starts with requires significant corrections before it goes live in our database.

Some time ago, Ben Gross from Genius notified LyricFind that they believed they were seeing Genius lyrics in LyricFind’s database. As a courtesy to Genius, our content team was instructed not to consult Genius as a source. Recently, Genius raised the issue again and provided a few examples. All of those examples were also available on many other lyric sites and services, raising the possibility that our team unknowingly sourced Genius lyrics from another location.

As a result, LyricFind offered to remove any lyrics Genius felt had originated from them, even though we did not source them from Genius’ site. Genius declined to respond to that offer. Despite that, our team is currently investigating the content in our database and removing any lyrics that seem to have originated from Genius.

Genius claims, and the WSJ repeated, that there are 100 lyrics from Genius in our database. To put this into perspective, our database currently contains nearly 1.5 million lyrics. In the last year alone, our content team created approximately 100,000 new lyric files. The scale of Genius’ claims is minuscule and clearly not systemic.

It should be reiterated that Genius themselves have no ownership of the lyric rights – music publishers and songwriters do. Genius sources lyrics from user submissions, and those users may not be transcribing from scratch. LyricFind has a fifteen-year history of proper licensing and payments to rightsholders, and we’re extremely proud of our role in creating this valuable revenue stream for songwriters. We’ll continue that mission.


Young Thug Off The Hook For Gun Charge In L.A.: Report

Young Thug just received a diamond plaque for his collaboration with Camila Cabello on “Havana” but it looks like he’s received better news than that. According to TMZ, charges against Thugger for gun possession have been dropped in Los Angeles due to lack evidence. Thugger’s attorney confirmed that the case was closed. Although Thug faced gun charges, legal documents revealed that the police weren’t able to find any other DNA on the weapon. At the time, there were three people in the car and the police also weren’t able to find out who the gun belonged to. 

Police busted Young Thug in August 2018 during his birthday and Slime Language launch party. One the people with Young Thug ended up running into a police cruiser which is what initially prompted the search. Police found several weapons in the car and subsequently arrested Young Thug.

Aside from his charges getting dropped, he’s been teasing the release his forthcoming project, Gold Mouf Dog. Earlier this year, he released “The London,” a collaborative single alongside J. Cole and Travis Scott. He hasn’t made much mention it recently but he did premiere a new song called “Surf” during a very strange live stream. Hopefully, Thug comes through with some fire for us this year. Lord knows the street needs it ASAP.