Virginia Beach, VA – Pharrell Williams has introduced his subsequent grand enterprise — an artwork, music and tradition competition dubbed Something In The Water. Converging on Virginia Beach Friday from April 26 via April 28, the three-day occasion encompasses a multi-day music competition and cultural expertise with an goal to spotlight the wealthy variety of Williams’ hometown of Virginia Beach.
“Allen Iverson. Missy Elliott. Dave Matthews Band. Ella Fitzgerald,” Williams mentioned in a press launch. “Virginia has been dwelling to among the most gifted artists, athletes, and scientists to ever reside. And it is sensible — the individuals of Virginia are one-of-a-kind: uniquely gritty, daring, and good.
“For the primary time, we’re harnessing that power, bringing the good minds of our time and the most important manufacturers on the earth to this good spot, and letting the inspiration move and nicely deserved alternatives unfold. Virginia wants this proper now and the world will see what we Virginians have identified all alongside: there actually is Something In The Water.”
The occasion is being produced by Live Nation and homes various noteworthy artists on the efficiency invoice, together with Virginia natives Dave Matthews Band, DRAM, Pharrell and Friends, simply to call a number of.
SZA, Lil Uzi Vert, Pusha T, Anderson .Paak and The Free Nationals and extra are additionally anticipated to make an look. There’s additionally cultural activations deliberate with particular company similar to Deepak Chopra and Geoffrey Canada, which will probably be juxtaposed by a pop-up Church service and TRAP karaoke.
The Oscar-winning artist has additionally recruited a number of artists and administrators for the competition. Director Ava Duvernay will host a screening and particular dialog introduced by ARRAY, her unbiased movie distribution collaborative.
The competition’s featured movie is The Burial Of Kojo, which is written and directed by multi-disciplinary artist Sammuel “Blitz” Bazawule. The movie is predicted to premiere on Netflix on March 31.
Something In The Water additionally options various model sponsors unique to the occasion, together with adidas, Billionaire Boys Club, Sony and Uber Eats, together with the unique partnership of the City of Virginia Beach. Charitable companions From One Hand to AnOTHER and An Achievable Dream will even be in attendance all through the weekend’s occasions.
Tickets for the inaugural Something In The Water competition can be found on Friday (March eight) at 12 p.m. ET.
For extra particulars, go to the official web site for the competition here.