Hershey’s Chocolate Bar Redesign In Over 100 Years Includes Emojis

Hershey’s milk chocolate bars hasn’t changed its design in 125 years. That’s all changed now, since the sweets company has announced a switch up to its chocolate fering, clearly pertaining to the digital world we live in. The Pennsylvania-based company called on children and adults to choose the 25 emojis that will be featured on the new chocolate bar, and the poop emoji is one them. 

“In today’s text savvy world, many conversations start (and end) with an emoji. We worked directly with people using emojis the most — parents and kid — to determine which ones made it onto our iconic chocolate bar,” Senior Brand Manager Kriston Ohm tells PEOPLE. “It turned out that both generations favored the same 25 emojis. We choose to feature each one these popular emojis and change our iconic pips for the first time in 125 years.”

The whole move was made so those who purchase the bar feel inclined to share, speaking to their recipient in a fun way by choosing a bar emoji chocolate for them to bite into. “By adding an emoji design to each pip chocolate, we hope that parents and kids are inspired to share a chocolate emoji and make a connection with someone new.”

The new design arrives this summer.