Last week, IHOP sent the internet into a frenzy when they announced that they would be changing their name to IHOb. The International House Pancakes took to Twitter to make the startling announcement, as well as show their new logo. Before revealing the reasoning for the “P” to be turned upside down into a “b,” IHOP gave the world a week to guess what the “b” might stand for. On Monday (June 11), the restaurant chain finally shared their motives.
If you guessed that the “b” stood for burgers, you would have been correct. IHOP’s new marketing campaign is aiming to erase the idea that the restaurant is only for breakfast. Speaking with CNN, President IHOP Darren Rebelez stated, “We are definitely going to be IHOP. But we want to convey that we are taking our burgers as seriously as our pancakes.” So for those concerned about IHOP permanently changing their name shouldn’t worry. It’s all just part a clever marketing plan. “The vast majority people were having fun with the name change and were trying to solve the riddle. They had fun for a week trying to figure it out,” Rebelez said.
Although the name change may not be permanent, a few IHOP’s in Los Angeles have taken things to the next level by changing their store signs.