The launch took place in a pop-up boutique, with guests including Balmain’s Olivier Rousteing and Dior’s Maria Grazia Chiuri. Sarah Harris, from British Vogue, wrote the launch event, noting that it was initially delayed by an hour, then delayed again, until ultimately kicking f three hours after the previously announced start time. However, this understandably appeared to bother no one in attendance, which Harris claimed was a sign that Rihanna has “another hit on her hands.” (The video below seems to show that Rih happens to think so too.)
The mogul sat down with T Magazine last week, to fer an early glimpse at the line Rihanna explained how she had taken a “very hands-on” approach to the partnership, as she does with all her projects. “I already had a relationship with LVMH] after the Versailles campaign and the makeup line, so they extended the fer to me and it was a no-brainer because LVMH is a machine,” she said.