Gucci Faces a Boycott Following Its 'Blackface' Sweater — T.I., Soulja Boy, Spike Lee Speak Out

Despite an apology from Gucci, requires a boycott towards the style designer are gaining steam.

It’s unclear what Gucci was pondering when it launched its near-$900 black ‘wool baclava jumper’ final week.  The sweater featured a partial face masks that intently resembled racist blackface costumes.

Adding gasoline to the hearth, the sweater was trumpeted out throughout Black History Month, and instantly after quite a few Virginia political leaders have been discovered making use of or condoning blackface.

The lineup sparked an amazing response on Twitter, and a speedy apology by Gucci.

“Gucci deeply apologizes for the offense attributable to the wool balaclava jumper. We take into account variety to be a elementary worth to be totally upheld, revered, and on the forefront of each determination we make,” the corporate acknowledged.

The product in query was shortly pulled from Gucci’s lineup, although a number of outstanding protesters at the moment are calling for a boycott.

That contains rapper T.I., who urged followers to boycott the model for at the least three months.  “If you go towards the motion… it gained’t go unnoticed,” the rapper declared.

In a separate Instagram submit, T.I. was boiling over in frustration over Gucci’s design determination.

“We all gotta cease shopping for, sporting, and supporting this piece of sh*t firm and all piece of sh*t firms till they study to respect our greenbacks & worth our enterprise!!!!” T.I. wrote, whereas noting that he’s “a 7 determine/yr buyer & very long time supporter” of Gucci.

“Our tradition runs this sh*t!!!” T.I. exclaimed.  “We (individuals of coloration) spend $1.25 trillion/12 months (however are the least revered and the least included) and if we cease shopping for something they have to appropriate any and all of our issues.”

Soulja Boy additionally denounced Gucci over the offensive sweater, declaring on Instagram that it was time to ‘cancel Gucci’ in favor of Fendi.

“Gucci is cancelled,” Soulja Boy acknowledged.  “I’m shocked, and I’m appalled, and I really feel disrespected.  I supported your model with lots of of hundreds of , and y’all got here out with a shirt with blackface on it.”


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Separately, Spike Lee has denounced each Gucci and Prada for releasing highly-offensive objects. The director excoriated Prada for releasing a keychain that intently resembles an notorious sambo doll.

“It’s Obvious To Da Peoples That They Don’t Have A Clue When It Comes To Racist, Blackface Hateful Imagery,” Lee wrote on Instagram.


Separately, T.I. has now expanded his boycott calls to incorporate Prada and Moncler, additionally accused of releasing a blatantly racist merchandise.

Now, it seems just like the broader hip hop neighborhood can be taking discover.

At the 61st Grammy Awards, dialogue of the mishap continued, suggesting broader motion by the hip hop neighborhood.  That may spell critical bother for the model, given the vital cultural impression of the hip hop neighborhood.