Axel Boman, John Talabot, and The Rhythm Method Feature in THUMP UK's Picks of the Week

Axel Boman, John Talabot, and The Rhythm Method Feature in THUMP UK's Picks  the Week

This post ran originally on THUMP UK.

And so the end falls on another peaceful week in God’s country. We’ve been treated to lots excellent new music over the past seven days. “Cruel,” by THUMP UK favorites The Rhythm Method, “To Say” by the ever excellent Jacques Greene, “Stolen Heart” courtesy Luke Abbott working under his new Earlham Mystics moniker, and Axel Boman and John Talabot’s sensational collaboration “Safe Changes.” In the world long-form listens, there’s a killer live set from Keita Sano at Balamii, DJ Fett Burger and DJ Sotett turned in a Trushmix, and finally we haven’t been able to leave Parisian don Betty’s Trax mix alone.

1. The Rhythm Method – Cruel (Featuring Zoee)

Take a Long, Hard and Exclusive Look at Red Rack'em's New LP 'Self Portrait'

Take a Long, Hard and Exclusive Look at Red Rack'em's New LP 'Self Portrait'

You’ll probably know Danny Berman best for last year’s world beating “Wonky Bassline Disco Banger,” which is one those records that manages to slide itself effortlessly into pretty much every decent set going. It took Berman a quarter a century to make it big, and now he’s ready to reap the rewards.

This month sees the release Self Portrait, the first full length release on his own Bergerac imprint under his Red Rack’em guise. The record, which features the likes Rick Wade—is a kaleidoscopic run through an unabashedly pleasure-focused musical landscape, sort an aural companion to the bright and oddly-delicious environments that Super Mario finds himself hopping about in.

THUMP contributor and Scott Oliver had a chat with big Red himself, so check out the fantastic album and that interview in full below. Don’t say we never treat you…

Matthew Herbert's "Megaphone" is Dungeon Dwelling Tracky Techno of the Highest Order

Matthew Herbert's "Megaphone" is Dungeon Dwelling Tracky Techno  the Highest Order

Matthew Herbert—the bfin the booth, the brainbox Berghain—is a (presumably) very busy bloke. When he’s not turning aubergines into vinyl, recording the life cycle a pig, or remixing Mahler, he’s running a few record labels, playing out, and producing innovative, intriguing, and ultimately exciting music. We’re quite envious because our idea being a multi-tasker only stretches as far as looking at Twitter while passively watching a documentary about people who are really into composting.

Following on from EPs by Dave Aju and Bambooman, the Lidell/Herbert 12″ is the third release on the clever sod’s newest imprint, Accidental JR. As the title suggests it features both Matthew Herbert and his old pal Jamie Lidell, and it’s just as good as you’d expect from something that involves that pairing pressed onto the same slab wax.

On the A-side you’ll find the “laptop-in-a-hotel-room bootleg remix,” Lidell’s “Come Back Around,” which has been a consistent crowd-pleasing weapon deployed by Herbert in recent DJ sets. Flip the thing over—or check out our exclusive stream below—and you’ll be able to soak up the dungeon dwelling tracky techno “Megaphone,” a crackling, clanker, cut from a dangerously dank cloth. Wrap yourself up in it ASAP.

How to Turn Yourself Into the World's Most Successful DJ Without Ever Mixing a Record

How to Turn Yourself Into the World's Most Successful DJ Without Ever Mixing a Record

Photo v This post ran originally on THUMP UK.

Being a DJ, or a party promoter, in 2017 is about way more than just music. In fact, music only accounts for about 7% what you have to worry about when it comes to securing your place in the ever-changing market dance music and nightlife. The days flyers are long gone—if you want to stand out from the crowd you’re going to have to think outside the box!

Here are some steps you can take in order to make sure you become more than a DJ or a party. Here’s what you can do to become a internationally known, loved, and reputable brand.

1. Press Shots

So you’ve got your name, and a passing knowledge how a Pioneer controller works, but oh no! You’ve forgotten to get your photo taken! Don’t panic, all you’ll need to do is get a mate with a DSLR to take a couple snaps along the following guidelines, according to the genre music you play.

Techno — Look blankly at the floor an abandoned warehouse or industrial estate. Ideally black and white.

House — Smile slightly at the floor an abandoned warehouse or industrial estate. Ideally black and white.

Garage/Grime — Look seriously at your trainers in an abandoned warehouse or industrial estate. Ideally black and white.

2. Memes

It’s not enough now to be good at DJing. You’ve got to bring more to the table than just a decent record collection and rudimentary mixing skills. Same goes for party planners—there’s more to worry about that just giving people a night they will remember for the rest their lives. You’ve got to be funny, and when I say funny, I mean really funny. So funny you’d share a picture Willy Wonka with the words “So you’ve just taken MDMA and now house music has changed your life?” Or a picture some Hobbits hugging with the words “When You Find Your Mates in the Club.” These are the images that mark you out as something special. Not just another run the mill DJ or party, no, something greater, capable giving laughter, capable making even the most cynical punter erupt like an untamed bugle. Post your memes freely and liberally; cutting memes, dank memes, culturally relevant memes, potentially sexist memes that nobody will call out because they’ve already got tickets to see you next Friday. Post them on all platforms and become more than you ever knew you could be.

How to Turn Yourself Into the World's Most Successful DJ Without Ever Mixing a Record

3. Themed Nights

Looking for a way to do something different? Well why not have a themed club night? Instead just relying on the bog standard “dark room with flashing lights” thing, why not experiment with some decorations or even kooky costumes. Perhaps you could throw an Alice in Wonderland themed event—a cultural reference point that is literally begging for somebody to adapt it in some form. What about a carnival themed night? What about Cowboys versus Indians? Whatever you do, don’t forget, club culture cannot die as long as there are blokes dressed up like the 188 mascots organizing arm-wrestling contests in nightclubs. Hey, you could even do a “Death UK Nightlife” themed event where all the girls come dressed trendy ping-pong bars and the lads as Japanese hot dogs.

4. Hashtags

Technically your club night won’t exist unless you have a hashtag that runs alongside everything you post on Facebook, Twitter and Instagram. Something like….

#MakeTwoStepGreatAgain
#AintNoStoppingUsNowWereOnTheMoveAintNoStoppingUsNowWereInTheGroove
#BetterBelieveItSister
#GetFunkified!
#ClubbingGoals
#RememberTonight
#ItsOurNight
#TheNightIsOurs
#NeverForgetTheFeeling
#NightTimeIsMeTime

5. Antics

As a DJ, what you get up to away from the decks is just as important as what goes on behind them. With that in mind, a surefire way keeping interest in your personal brand piqued is through antics. Antics are a great way showcasing your sense humor, as well as gaining those all important likes and shares. Why not do something really out the ordinary like DJ an impromptu set from a branch Robert Dyas? Maybe invite a bunch your biggest fans back to your Travelodge for afters? Or Facebook live yourself trying to eat an entire car tyre?

How to Turn Yourself Into the World's Most Successful DJ Without Ever Mixing a Record

6. You’ve Got to Get Yourself on Snapchat!

Filters galore and so much more!

7. Instagram Hotels and Airport Lounges and Anything You Eat

Prove you’ve been to Amsterdam by taking a cheeky snap your airport pint with the caption “Absolutely gasping! Prague here we come!” Posts like this are really important for your brand. If you don’t share pictures your mate trying to hump a Japanese peace lily in the lobby a Dusseldorf hotel, how will we know you’re an international DJ at all? How will we know you’re not just FAKE NEWS?

8. Get Good at Using Emojis

Ok, we admit it, a lot these tips are quite time consuming. Sometimes, words can serve to do little more than trample on the delicate point you’re trying to make, like trying to use a nail gun as a hole punch. Sometimes you need the intricate, intimate art emojis. Trust me, this will help your brand. Roughly speaking here’s when to use them…

How to Turn Yourself Into the World's Most Successful DJ Without Ever Mixing a Record

= Retweeting another DJ who says you smashed it last night.

How to Turn Yourself Into the World's Most Successful DJ Without Ever Mixing a Record

= This emoji means you are back in the studio, and the tunes are going very well.

How to Turn Yourself Into the World's Most Successful DJ Without Ever Mixing a Record

= The ideal caption to a video you sending the main room absolutely crazy last night.

How to Turn Yourself Into the World's Most Successful DJ Without Ever Mixing a Record

= Perfect accompaniment to your “Can’t wait to see you later Birmingham!” tweet.

How to Turn Yourself Into the World's Most Successful DJ Without Ever Mixing a Record

= Good one to post alongside your “yasssss burrito time” Tweet.

9. Learn to Love Clickbait

Facebook is a fickle platform, and you’ve got to work hard to make sure your fans don’t get distracted by newer, sexier DJs, or flashier parties with more confetti. How do you do that? Easy. By posting a steady stream articles with titles like Ten Child Stars That Grew Up Real Fast or Good Luck Trying to Eat Chicken Nuggets After Watching This or This Dog Started Fucking Its Owner’s Hoover And We Can’t Even, you can guarantee people never lose interest in your diverse and stimulating page.

10. Buy Likes

If none this works, don’t panic. You can buy yourself popular.

Octo Octa Announces New Album, ‘Where Are We Going?’

Octo Octa Announces New Album, ‘Where Are We Going?’

Photo courtesy the label

Maya Bouldry-Morrison, a.k.a. Brooklyn producer Octo Octa, has announced her upcoming second studio album, Where Are We Going? The LP is set to arrive digitally on March 24 on San Francisco’s Honey Soundsystem——marking the label’s first album release by a contemporary artist. (The crew’s previously released albums from late artist Patrick Cowley.)

Where Are We Going? follows Octo Octa’s 2013 debut album, Between Two Selves. It has nine tracks, with the title tracks opening and closing the record as Part 1 and Part 2, respectively. The latter has a lyric (“Do you feel better?”) which Morrison explained its significance in a press release: “It was the question every single person asked me after coming out as transgender,” she said. “Overall I do, but no, I don’t feel better at every moment… These days, both emotions are ever-present for me.”

Along with the announcement, Honey Soundsystem has shared album cut “Move On (Let Go) (De-Stress Mix).” Listen to it below. Ahead the release, the label will also release three tracks from the album as an EP on March 10, which is currently available for pre-order .