The Packaging for the Soundtrack to Netflix's 'Our Planet' Will Use Recycled Algae

UMG’s Decca Records is hoping to make an eco-friendly statement with its Our Planet CD and vinyl releases. But is this just highlighting the problem?

If you’re releasing the soundtrack to a documentary about environmental destruction, it’s best not to further destroy the planet in the process.

Or, at least make an attempt to minimize the impact.

With that in mind, UMG’s Decca Records is using recycled algae for its CD and vinyl packaging.  “The album packaging is an ecological material made from algae and FSC fibres, Shiro Alga Carta, developed as a way to reprocess the damaging algal blooms of the Venice lagoon into a sustainable paper product,” the label relayed.

“Due to its success, the concept has been extended to other fragile marine areas across the world.”

Of course, the actual CDs and vinyl discs won’t be re-engineered from algal bloom overgrowth, which raises the question of whether a physical release is ultimately helping the environment.  Vinyl record manufacturing in particular is incredibly destructive to the environment, and CDs aren’t exactly nourishing the fragile eco-systems portrayed in Our Planet.

But hey, it’s a start.

The Neflix 8-part series is developed Silverback Films and Planet Earth creator David Attenborough, with help from the World Wildlife Fund (WWF) and Globe.

Attenborough himself will be narrating the piece, and focusing heavily on environmental destruction and climate change. On the flip side, the series offers a look at nature’s incredible resilience, a nugget of hope for those who feel issues like global warming are irreversible.

Our Planet was in production for 4 years, with 3,500 total filming days across 50 different countries.  Here’s a quick peak at the series.

 

The teaser offers a nice preview of the cinematic orchestral soundtrack.

The sweeping sounds were recorded by the Philharmonia Orchestra at Abbey Road Studios in London.  Academy Award-winning composer Steven Price penned the score, a considerable job considering the 8-installment series.

“For every moment across the eight films, from scenes of epic scale to those of incredible intimacy, my focus has always been on the emotional connection that the music could provide in support of the remarkable images. My hope is that the music for these films can take the audience on a real journey, helping to inspire the changes we need to care for our home,” Price relayed.

Also featured is Ellie Goulding, who performs on the original track, ‘In This Together’.   Goulding pointed to a sense of urgency relayed by the production.  “I felt like I was joining the ultimate team of earth defenders,” Goulding said.

“It’s a series that simultaneously wakes you up to the emergency but also instils wonderment. Watch it, and you will never take the earth for granted again.”

The soundtrack will be released on April 5th.  Here’s the full Our Planet track listing.

Disc 1:

‘This Is Our Planet’
‘The Numbers Build’
‘They Work As A Team’
‘The Importance Of This River’
‘An Ingenious Technique’
‘The Ocean Returns The Favour’
‘Baby Blue’
‘Regeneration’
‘An Unknown Signal’
‘Too Big To Argue With’
‘Frozen Words’
‘Mayflies’
‘Great Rolling Waves’
‘Crucial To Their Survival’
‘Every Year There Are Others’
‘Where Life Gathers’
‘The Perfect Gift’
‘The Ocean Belongs To Us All’

Disc 2:

‘Deserts & Grasslands’
‘The Mighty Mekong’
‘Corals’
‘Leaf Cutters’
‘Chernobyl’
‘Into The Woodlands’
‘Signature Moves’
‘Every Other Breath You Take’
‘Arctic Refugees’
‘A Sudden Turn’
‘A Nest Of Bubbles’
‘He Wins Her Approval’
‘Majestic Submarine Forests’
‘They Came Back’
‘We Must Preserve What’s Left’
‘Ice Caves’
‘Mythical Creatures Follow’
‘They Have Come To A Desert’
‘This Glacial Ice’
‘A Greater Resilience’
‘The Next Twenty Years’
‘In This Together’ (Ellie Goulding & Steven Price)

 

Drake Demands To Be Dropped From Younes Bendjima Beatdown Lawsuit

Los Angeles, CA – Drake is reportedly demanding to be dropped from a lawsuit involving a Hollywood nightclub assault. The Blast reports the 6 God knows there’s security video showing Kourtney Kardashian’s ex-boyfriend Younes Bendjima is involved, backing up Drake’s story.

A man named Bennett Mcbride Sipes filed the lawsuit earlier this year, accusing Odell Beckham Jr., Drake and Bendjima of playing a role in an alleged assault at Delilah last March.

According to court documents, Drake’s attorney wrote a letter to Sipes’ lawyer saying, “First and foremost, there can be no legitimate dispute that my client was not involved in the alleged ‘attack’ that is the subject of Plaintiff’s Complaint.

“Indeed, the security video footage and screenshots from said video, which are incorporated into the complaint, unequivocally show that neither my client nor any member of his security team ever came into physical contact with Mr. Sipes. Rather, the video clearly shows that the entirety of the physical altercation was between Younes Bendjima and Plaintiff, and that Drake was merely a bystander standing several feet away.”

Drake also insists he never ordered his security to join the assault, explaining their job is to protect him and not “stir up dangerous physical altercations.”

The Toronto superstar wants all claims against him dismissed immediately.

Beckham also denies any involvement in the attack as well. Sipes is seeking unspecified damages.

Pete Davidson Got Stiffed By Kanye West For Kid Cudi’s Birthday Dinner Check

New York, NY – Pete Davidson and his BFF Machine Gun Kelly recently sat down with Vanity Fair for the publication’s “Take A Lie Detector Test” segment. In the process, the SNL actor revealed he was forced to pick up the tab for an extravagant dinner with Kanye West, Kid Cudi and Timothée Chalamet.

As the story goes, the group was out celebrating Cudi’s January birthday at Nobu in Malibu. Davidson says ‘Ye kept ordering the most expensive dishes on the menu.

“He kept ordering the whole entire time and I didn’t know he was coming and I already put my card down to pay because I thought it would be just me and Cudi,” he says in the clip. “Then, Chalamet showed up and then Kanye showed up and I was like ‘Oh, fuck’ and then I had to book two more gigs in Ohio.”

MGK then asks if Kanye was a dessert kind of guy and Davidson replies, “He’s a order the fucking everything because I can and then we all have one bite, maybe… because fuck you… guy.”

Elsewhere in the interview, Davidson grills MGK about whether he believes he’d make a good rapper, if he watches SNL every week, if he thinks Kenan Thompson is funnier than Davidson and if he smokes pot.

Watch the full clip above.

SoundCloud Unveils Hand-Curated Playlists

Will SoundCloud’s new playlists efficiently rival these on Spotify?

SoundCloud has launched a brand new characteristic, at present in beta.

In response to the rising reputation of Apple Music and Spotify’s playlists, SoundCloud has began testing hand-curated playlists.

Hand-picking what listeners wish to hear.

Currently accessible solely to Premier members, the playlists embrace ‘The Feed,’ which “curates an artist’s likes, follows, and reposts.”  In addition, members will discover ‘Noise and 808s,’ a hip-hop playlist “that includes the brand new, new beats from the loudest names in rap,” together with ‘Speed Bumps,’ an electro playlist.

In a weblog put up, the corporate defined,

Beginning right this moment, alongside customized weekly recos from “SoundCloud Weekly” and playlists like “Fresh Pressed,” we’re including much more handcrafted playlists, curated by a number of the main names in music.

According to the indie streaming music service, the curation ‘expertise’ options nearly 1.7 million distinctive creators heard per week.  Taking a veiled swipe at different main providers, the corporate mentioned this stays greater than the “few hundred thousand on different music providers.”

That means extra new music for you, and extra alternatives for creators to attach with followers and develop their careers.

Unveiling its playlist crew, featured curators embrace former Editor-in-Chief at Pitchfork, Mark Richardson, digital music journalist and critic, Philip Sherburne, and music journalists Sowmya Krishnamurthy and David Turner, amongst others.

In addition to playlists, SoundCloud has additionally unveiled group profile pages.

Each group web page will characteristic handcrafted playlists most related to that group.  These pages work identical to some other profile web page on SoundCloud.

The firm defined,

It’s the place the place music followers can work together instantly with our curators and different music followers who share the identical musical style.

“Do you blast hip-hop hooks on repeat?  Follow Hustle.  Are you on the lookout for lowkey vibes?  You may be into Scenes.  If you simply can’t WAIT for the construct to drop, perhaps your factor is The Peak.

SoundCloud’s present group pages embrace Hustle, The Peak, RAW, Shine, Scenes, Vs, Throwback, AURAS, Circuits, Coded, Vibrations, Subs, La Onda, and Amped.

Premier members may even have a possibility to submit their songs utilizing a playlist submission type.  The firm guarantees to quickly roll out the characteristic to extra creators.

 


 

Q Money Drops "Neat (Remix)" Video With Young Dolph, YFN Lucci & Peewee Longway

Los Angeles, CA – Think It’s A Game’s trusty shooter Q Money has boosted up his viral hit “Neat” with assist from some equally adept gunners: Young Dolph, YFN Lucci and Peewee Longway.

The Foreignmade-directed visible appropriately items collectively an abundance of money, ass and flash to match the file’s baller DNA.

“The “Neat” Remix video means rather a lot to me as a result of I got here along with a number of the people who I grew up listening to, and I used to be capable of not solely get them on a monitor, however I used to be additionally capable of shoot the video with them,” the Cleveland rapper tells Complex.

“It was an excellent expertise and made me understand I’m greater than what I believed. This must be the most effective movies I’ve shot to this point.”

“Neat” is the newest extension from Q Money’s Ain’t Shit Funny LP. Watch the “Neat” video up above and observe @q_moneyyyy on Instagram.

Warner Music Group Partners with Nigerian Afrobeats Label Chocolate City

WMG continues to make inroads into the rising African music market.

Several weeks in the past, Warner Music Group (WMG) made a key deal within the African music market.

The main label group struck a cope with Boomplay, a serious African streaming music and obtain service.  Under the licensing settlement, the African digital music service would distribute WMG’s catalog of over a million songs to customers in ten international locations – Cameroon, Cote d’Ivoire, Ghana, Kenya, Nigeria, Rwanda, Senegal, Tanzania, Uganda, and Zambia.

Now, the most important label group has made one other important transfer into the native music market.

Partnering with Chocolate City.

Warner Music Group has inked a cope with Nigerian indie label Chocolate City.

The transfer will dramatically develop the attain of African artists all over the world.  In addition, WMG’s deal will create new alternatives for its international music stars within the area.

Chocolate City, which primarily makes a speciality of Afrobeats, will proceed to be led by Co-Founders Audu Maikori and Paul Okeugo in addition to Executive Vice President of Imprints Jude Abaga and Executive Vice President of Recorded Music Aibee Abidoye.

The indie label’s roster consists of Femi Kuti, four-time Grammy-nominated son of the Afrobeat pioneer Fela, hip-hop artist and report producer M.I. Abaga, Dice Ailes, Nosa, ClassiQ, Ruby Gyang.  Emerging new acts embrace Blaqbonez, C Kay, and Street Billionaires.  The Lagos-based indie label’s roster additionally consists of Brymo, Ice Prince, and Jesse Jagz.

Under phrases of the deal, music from Chocolate City’s roster will be a part of WMG’s repertoire.  Label artists will obtain help from the corporate’s distribution and artist providers ADA, its indie label providers division.

Speaking in regards to the deal, Alfonso Soto, WMG’s Executive Vice President of Eastern Europe, Middle East, and Africa, mentioned,

The music scene in Nigeria is so wealthy and various that it’s vital that we develop bespoke entrepreneurial methods.

At the identical time, we’ll remember the teachings discovered from different rising markets, as an example Latin America, the place we efficiently broke native artists globally.

We have nice affinity with Chocolate City’s artistic and impressive strategy, and we’re enthusiastic about Warner’s function in bringing to life their imaginative and prescient of taking their music worldwide.

Chocolate City Group CEO Audu Maikori added,

We’ve at all times been keen about discovering and growing the perfect expertise throughout Africa and giving them a platform for international development.

“The partnership with Warner Music Group is exclusive within the sense that our shoppers get the perfect of each worlds – curated and bespoke providers by a extremely skilled staff throughout Africa and a devoted international staff to additional push their music and their manufacturers.”

 


 

Warner Music Group Leads $2 Million Funding Round for Nashville Startup Artiphon

With Warner Music Group’s backing, Artiphon might find yourself having a really profitable product.

Artiphon desires to encourage youngsters to choose up a musical instrument and check out it out.

To achieve this, the Nashville-based startup gives a desktop MIDI controller dubbed the Instrument 1.  This controller lets youngsters – and probably, younger adults – strum, slide, faucet, and drum on a single interface.

The Instrument 1 plugs into a number of DAWs (digital audio workstations) and options iOS connectivity.

Four years in the past, Artiphon posted its concept on Kickstarter.  Hoping to boost simply $75,000, the startup ended up with over $1.three million to fund its product.

Now, the Nashville firm has obtained a big increase, led partly by a serious label group.

Funding a MIDI controller.

Artiphon has raised $2 million in seed funding.

Led by Warner Music Group, the funding marks WMG Boost’s first publicly confirmed funding.  WMG Boost serves as a seed funding fund for music-related startups.

Speaking in regards to the funding spherical, Jeff Bronikowski, WMG’s Head of Innovation and Emerging Technology, defined,

As true innovators in music creativity, Artiphon is a robust instance of the sorts of corporations and merchandise we search to help.

They’ve already expanded the idea of the musical instrument as a wise, linked system and we’re excited to assist them drive the way forward for interactive music.

Mike Butera, Artiphon Co-Founder and CEO, added his product goals to “take away ability as a barrier to entry for creating music.”  He recalled a single Kickstarter remark which served as motivation.

How dare you let anybody sound good?  I labored so laborious to sound good, and now you’re making that accessible to anybody.

Butera swiftly responded,

Welcome to the long run.

He defined his startup doesn’t purpose to place an finish to music coaching.  With the Instrument 1, Butera solely desires folks to have enjoyable.

You don’t must be a photographer to specific your self with images and movies on Instagram, and now you don’t must be a educated musician to have enjoyable taking part in and creating music.

Butera confirmed Artiphon will use the funding creating software program to provide his firm’s flagship product new options.  The startup can even join new distribution channels to market and promote the system.

 


Featured picture by Artiphon.

The Olympics Close To Adding Breakdancing In 2024

Lausanne, Switzerland – One of the weather of Hip Hop — breakdancing or just “breaking” — is one step nearer to changing into an occasion on the 2024 Olympics. According to the Washington Post, the International Olympic Committee needs to deliver breakdancing to the Paris video games in an effort to draw a youthful viewers.

On Tuesday (March 26), the IOC’s government board determined at its assembly in Lausanne, Switzerland to suggest the inclusion of breakdancing, skateboarding, sports activities climbing and browsing. The proposal nonetheless requires the approval of the complete committee when it convenes in June.

The 4 sports activities would then be monitored till the top of 2020 earlier than the board would finalize its choice on the 2024 prospects. Skateboarding, climbing and browsing have already been authorized for Tokyo Olympics subsequent summer season.

“They contribute to make this system of the Games extra gender-balanced, younger and extra city,” IOC President Thomas Bach mentioned at a information convention Tuesday. “These 4 sports activities additionally supply the chance to attach with the younger era there.”

Recognizing breakdancing as a high-level aggressive occasion has been years the making.

“In order to get individuals to sport, we’ve to go the place persons are,” Bach advised reporters.. “If they’re spectators on the sport occasion or in the event that they’re within the metropolis, then we’ve to learn from this chance to interact them with sport — to encourage them, to not watch solely sport however to follow sport.”

B-Boy and B-Girl breakdancing crews had been outstanding in New York City as Hip Hop started to crawl. To at the present time, Red Bull hosts the largest breakdancing competitions on the planet — Red Bull BC One.  Every 12 months, hundreds of dancers throughout the globe compete for an opportunity to characterize on the World Final.

Breaking was staged for the primary time on the Summer Youth Olympics in Buenos Aires final October. It featured a sequence of battles set to music (often Hip Hop), which was scored by a panel of judges. No Americans certified for the Argentina competitors.

DMX "Stolen" Corvette Incident Has Feds Investigating Possible Probation Violation

Los Angeles, CA – DMX and a few pals drove away within the incorrect automobile final Saturday (March 23) after valet mistakingly introduced them a Corvette that didn’t belong to them. The proprietor reported the automobile stolen, however the confusion was rapidly cleared up and no arrests had been made.

According to TMZ, the mix-up was sufficient to pique the curiosity of the feds. Sources near X stated his legal professionals imagine he’s going to be required to look earlier than a decide quickly to elucidate what precisely went down final weekend in Los Angeles.

Although X is reportedly assured surveillance footage will present he was a passenger and never the motive force, X’s workforce thinks prosecutors aren’t constructive if he was driving or not. If he was, that may be a transparent probation violation — the Ruff Ryders OG doesn’t have a driver’s license.

Law enforcement sources stated feds are merely “wanting into it” for now. There aren’t any pictures of X behind the wheel.

X simply served a yr behind bars in his tax evasion case. He was launched in January.

New Music: Khalid ‘Self’

As he gears up for the discharge of his sophomore album subsequent month, Khalid unleashes his new monitor “Self.”

Produced by Hit-Boy, the introspective track finds the 21-year-old crooner performing some soul looking out. “Always had a little bit hassle with self-reflections,” sings Khalid. “Does my uncooked emotion make me much less of a person? / Always had a little bit hassle with self-reflection.”

He ultimately involves a realization: “I’ve been so used to profitable / It was arduous for me to lose / No, there’s nothing flawed with me / Must be one thing flawed with you.”

“Self” is the newest providing from Khalid’s sophomore album Free Spirit, which has already spawned “My Bad,” “Better,” and the Disclosure-produced lead single “Talk.” Two days earlier than the album’s launch on April 5, Khalid will debut a brief movie at theaters worldwide.

He has additionally collaborated with Pink on a brand new track known as “Hurts 2B Human” off the pop star’s upcoming album Hurts 2B Human, due April 26.

Watch BriGuel’s ‘Without Darkness’ Video

Coming off their current performances at SXSW, BriGuel is again with the video for “Without Darkness.” Whether suited up or donning clown make-up, the artist couple showcases their eccentric fashion within the quirky clip, which follows the discharge of “Red Ropes” and “Life Is a Lesson.”

Their newest drop finds the duo at their most inspiring and introspective, and whereas that’s not out of the abnormal for the NYC-based couple, they dig even deeper than earlier than in “Without Darkness.”

As considered one of BriGuel’s strongest and most mature releases, the monitor is full of sonic textures that take their vocals to new ranges. “Without Darkness” serves as a worthy follow-up to all the pieces BriGuel has been constructing recently, delivering messages of non-violence and self-love, whereas shedding rays of hope in a tortured world.

Watch the “Without Darkness” video beneath.

Beyoncé Sings ‘Happy Birthday’ to Diana Ross at 75th Birthday

Diana Ross celebrated her 75th birthday with a star-studded bash.

The legendary diva was joined by a few of her closest family and friends whereas marking the milestone event, together with Beyoncé. Queen Bey took the mic to serenade “The Boss” with a particular efficiency of “Happy Birthday” throughout Ross’ “Diamond Diana” celebration on the Warwick in Hollywood on Tuesday evening (Mar. 26).

Tracee Ellis Ross requested Bey to do the honors of singing “Happy Birthday” to her mom. While there was a strict “no telephones” coverage, in response to Gayle King, everybody introduced out their telephones as quickly as Beyoncé began singing.

“Wait, Beyoncé, are you continue to right here?” requested Tracee as she searched the room for Mrs. Carter. “Do you need to sing ‘Happy Birthday?’ Come on down.”

Rocking a braided ponytail, Bey belted out a flawless rendition of the celebratory tune for her idol, who she known as “Miss Ross.”

After hugging Beyoncé, Ross thanked the group. “Thank you all. I’m so blessed to have so many individuals right here to share this with me. I like you a lot,” she stated.

In addition to Bey, the star-studded visitor listing included Diddy, Berry Gordy, Robin Thicke, Kourtney and Khloé Kardashian, French Montana, Bette Midler, Debbie Allen, Tina Knowles-Lawson, Angela Bassett, Gabrielle Union, and extra.

Earlier within the night, Ross carried out a sold-out present on the Hollywood Palladium, the place she introduced out DJ Khaled and Diddy’s daughters, D’Lila Star, Jessie James, and Chance, who joined the icon for a efficiency of “Stop! In the Name of Love.”

“One of the very best days of my life!!!” tweeted Puff. “My three Queens sharing the stage with the legendary and the attractive @DianaRoss!!!!!!”

Jhené Aiko Addresses Big Sean Breakup, Readies New Album

Jhené Aiko is finished with the drama.

The singer, who ended her relationship with Big Sean final 12 months, is talking out for the primary time about her breakup with the Detroit rapper. The Shade Room reposted a clip of her within the studio, which prompted a reader to write down, “Well. Big Sean… she finna snitch.”

Responding to the remark, Jhené revealed that she and her ex are on good phrases. “Me and Sean are good. i’ve received tons of affection for him,” she mentioned.

She additionally revealed that her subsequent album, her first since 2017’s Trip, will encompass all freestyles. “my subsequent album is all freestyles the place i contact on many topics and relationships… previous, current and future,” she continued. “I do know you all love the drama and wish to assume every thing i do or say is about him, however i’ve been by way of loads of different issues and conditions that i pull inspiration from when i sit all the way down to create a track. have a superb day.”

Jhené has been within the studio and lately accomplished three freestyles. “2019. talking fact solely. you cannot management me,” she mentioned Instagram Stories.

In December, she provided the primary style of that along with her “Wasted Love Freestyle,” on which she addressed a misplaced love. “I cherished you earlier than I even knew why,” she sings on the stripped-down monitor. “How did we get away from love? / How did I get away from us?”

Following their breakup final 12 months, Jhené covered up all her tattoos, together with a big portrait of Sean’s face on her left bicep, with a fire-breathing dragon and a photo voltaic system.

Jhené Aiko Addresses Big Sean Breakup, Readies New AlbumJhené Aiko Addresses Big Sean Breakup, Readies New Album

“i lined ALL my tats w/ a giant ass Dragon w/ a Phoenix wing respiration life and lightweight into a brand new galaxy. NEW ART! NO BEEF! ALL LOVE!” she tweeted.

Sean has not addressed the breakup, however he did open up about his battle with psychological well being and the journey to “rediscover” himself. “I noticed it began with me and I needed to analyze myself. I couldn’t level the finger at anyone else,” he mentioned earlier this week. “I began realizing which you can’t give or rely on any individual for love or a superb time should you can’t give it to your self.”

Monica Files for Divorce from Shannon Brown

Monica and Shannon Brown are calling it quits.

After eight years of marriage, the R&B singer filed for divorce from her former NBA star husband earlier this month in Atlanta, in response to TMZ. The couple shares a 5-year-old daughter named Laiyah, and Monica has two sons, Romelo and Rocko, from a earlier relationship with rapper Rocko.

There was hypothesis that Monica, 38, and Brown, 33, cut up in October 2018. Monica dispelled the rumors by sharing a photograph of the couple together with Kobe Bryant and his spouse Vanessa that very same month, however she hasn’t been pictured sporting her ring on Instagram in latest weeks.

The couple wed in 2010 after the previous Laker co-starred in Monica’s “Love All Over Me” video. They tied the knot in November of that yr.

In a 2010 interview with Rap-Up TV, Monica spoke about her then-budding relationship with Brown. “We don’t preserve secrets and techniques, we’ve a good time, we share one another’s jobs, and we share one another’s pursuits,” she mentioned.

It’s unclear whether or not Monica is looking for baby or spousal assist, however she has been unable to seal the divorce docs.

Teyana Taylor Previews Quavo Duet

Teyana Taylor has a Quavo collaboration on the best way.

Taking to Instagram, the R&B songstress teased an unnamed tune with the Migos rapper. On the sensual duet, the 2 showcase their chemistry. “Words don’t specific the best way I really feel / If love not a criminal offense, child, what’s actual?” sings Quavo on the melodic monitor, whereas Teyana responds, “It’s your loyalty to me that’s value a mill.”

It’s unclear the place the tune will seem, however its launch might be imminent. “We obtained one @quavohuncho 🔥🔥🔥🔥🔥 ought to we drop it?!!” stated Teyana, who beforehand collaborated with Migos on 2017’s “Drippin.”

Teyana is engaged on her third album, the follow-up to final 12 months’s Okay.T.S.E. During an interview with Elton John for his “Rocket Hour” present on Apple Music’s Beats 1, G.O.O.D. Music’s First Lady revealed that the undertaking will arrive someday this 12 months.

“It’s not a may, it’s undoubtedly gonna come out this 12 months,” she stated. “I’m gonna do no matter I’ve to do to verify it get out.”

However, in contrast to Okay.T.S.E., Kanye West gained’t be the one producer concerned. “This one is just a little little bit of all people,” she stated. “I need to sort of discover just a little bit extra, get a pair extra individuals concerned, to essentially, actually convey to life my imaginative and prescient, and never simply be set on one set particular person, or one set sound.”