T.I., Soulja Boy Call for Gucci Boycott Over Blackface Sweater

Gucci is canceled, in keeping with T.I. and Soulja Boy.

The rappers are amongst these within the hip-hop group calling for a boycott of the designer model over its wool balaclava jumper, which options an outsized neck with a purple cutout for the mouth. The $890 “runway showpiece” from Gucci’s Fall Winter 2018 present has sparked outrage on social media for its depiction of blackface.

Following the backlash, Gucci has apologized for “offense” brought on by the sweater and eliminated the product from its web site. “Gucci deeply apologizes for the offense brought on by the wool balaclava jumper,” the corporate stated in a press release. “We take into account range to be a elementary worth to be absolutely upheld, revered, and on the forefront of each determination we make.”

But an apology shouldn’t be sufficient for T.I. The Atlanta rapper has taken to social media in protest of the Italian style home.

“As a 7 determine/yr buyer & very long time supporter of your model I need to say…Y’all GOT US fucked UP!!!” stated Tip. “APOLOGY NOT ACCEPTED!!!! We ain’t going for this ‘oops my dangerous I didn’t imply to be racist and disrespectful in the direction of your folks’ shit!!! Y’all knew wtf y’all was doin and WE AINT GOING FOR IT!!! We ALL GOTTA Stop shopping for,sporting,and supporting this piece of shit firm And ALL PIECE OF SHIT COMPANIES UNTIL THEY LEARN TO RESPECT OUR DOLLARS & VALUE OUR BUSINESS!!!!”

He continued, “Our tradition RUNS THIS SHIT!!! We (People of colour) spend $1.25 TRILLION/yr (however are the least revered and the least included)and if we cease shopping for ANYTHING they MUST right any and ALL of our issues. That’s THE ONLY WAY we are able to get some RESPECT PUT ON OUR NAME!!!! I Don’t Give a Fuck if I gotta put on Target model shit…. #FuckGucci.”

He additionally issued a call to action, asking customers to cease shopping for and sporting Gucci for the subsequent three months. “THIS IS THE AGENDA!!!” he stated. “If you go towards the motion…It received’t go unnoticed.”

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@gucci As a 7 figure/yr customer & long time supporter of your brand I must say…Y’all GOT US fucked UP!!! APOLOGY NOT ACCEPTED!!!! We ain’t going for this “oops my bad I didn’t mean to be racist and disrespectful towards your people” shit!!! Y’all knew wtf y’all was doin and WE AINT GOING FOR IT!!! We ALL GOTTA Stop buying,wearing,and supporting this piece of shit company And ALL PIECE OF SHIT COMPANIES UNTIL THEY LEARN TO RESPECT OUR DOLLARS & VALUE OUR BUSINESS!!!! Our culture RUNS THIS SHIT!!! We (People of color) spend $1.25 TRILLION/year (but are the least respected and the least included)and if we stop buying ANYTHING they MUST correct any and ALL of our concerns. That’s THE ONLY WAY we can get some RESPECT PUT ON OUR NAME!!!! I Don’t Give a Fuck if I gotta wear Target brand shit…. #FuckGucci

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Soulja Boy, whose Gucci headband has turn into his trademark of late, has additionally joined the boycott Gucci motion. Wearing a Fendi headband, Young Drako delivered a PSA on Instagram. “Until additional discover, Gucci is canceled,” he advised his 5 million followers. “I’m shocked and I’m appalled. And I really feel disrespected. I supported y’all manufacturers, I spent a whole lot of 1000’s of , and y’all got here up with a shirt with blackface in it. Gucci is canceled.”

He plans to commerce his Gucci for Fendi and Fashion Nova. “We’re solely rocking Fendi headbands any more. Fendi every thing and Fashion Nova drip.”

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@gucci

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Others together with Spike Lee and Ne-Yo have additionally voiced their dismay and supported the boycott. “Damn…been a Gucci fan for some time. No excuse for this tho,” said Ne-Yo. “C’mon y’all. Did you guys actually take a look at this design and assume, ‘nah, this isn’t gonna offend anyone.’ SERIOUSLY!?! Welp, some people simply received’t be taught until they’re taught a lesson.”

Gucci shouldn’t be the one high-end model sparking controversy. Prada was beforehand accused of depicting blackface with their designs. The label discontinued a racially insensitive monkey keychain and associated merchandise from its Pradamalia assortment in December.