Deezer Taps Triton-Powered Programmatic Ads to Boost Free Tier Revenues

Deezer has partnered with Triton Digital to monetize its free ad-supported tier with programmatic audio promoting.

Triton is among the greatest suppliers of audio promoting within the business.  Deezer says the brand new partnership will enhance promoting effectivity and produce extra worth to numerous manufacturers via its non-paying clients.

Audio consumers can now set up real-time offers from Deezer’s audio stock. The firm is releasing its audio cellular stock throughout 20 international locations utilizing Triton’s gross sales expertise.