88GLAM Explain How They Signed To The Weeknd In "On The Come Up" Premiere

Toronto has been acknowledged as a serious hub for expertise. It’s nothing new at this level. Drake, Tory Lanez and The Weeknd have been three mainstream artists who’ve helped highlight TO expertise, and maintain town in hip-hop conversations, constantly. The Weeknd’s effort have expanded to his XO imprint which incorporates the duo 88GLAM. Last yr, they made their mark with their self-titled debut challenge. On Friday, they will launch their long-awaited follow-up, 88GLAM 2. We’re excited to debut the primary episode On the Come Up with their assist.

88GLAM Explain How They Signed To The Weeknd In "On The Come Up" Premiere

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“In Toronto, the occasion scene is de facto, like, condensed,” Wise mentioned about how he related with 88CAMINO. “We linked up one night time, and like, from there, we stored linking up and simply took place like that.”

“I variety hated this n***a. I can not even lie… We had been younger and hella silly. You variety rub one another the unsuitable approach,” CAMINO admitted earlier than revealing how they ended up squashing their harsh emotions. “The occasion ended up going to Derek’s spot and I ended up by no means leaving.”

The connection to XO camp occurred earlier than Wise and Camino deliberate on working collectively as a duo. Derek Wise related with somebody from The Weeknd’s camp who finally grew to become his supervisor as a solo artist. Later on, Wise’s supervisor heard the collaborations between Wise and Camino and pitched the concept they type a duo. This fateful pairing is what landed them a report take care of XO.

“It was a giant deal as a result of they weren’t quite a bit artists popping out Toronto that had been, like, turning into iconic,” CAMINO mentioned about signing to The Weeknd. “We had been like enormous followers. We had been like, ‘Oh fuck. This is loopy.’ This dude is altering the sport and he rocks with us.”

For two artists who got here up in Toronto’s DIY scene, the XO label is an ideal match for them. They’re not being pressured into making radio singles or tracks that may go viral, as an alternative, the label trusts them to ship what they need. The inventive course of for 88GLAM hasn’t modified, however with a label behind them as huge as XO (below Republic Records), they’ve many extra sources accessible to them.

“They allow us to make the music we wish to make. They belief us creatively. We have inventive management over all our stuff,” CAMINO mentioned. “Even in the case of like music movies and stuff, they’re like, ‘Who do you guys wish to work with?’ They simply wish to see our imaginative and prescient — us seize our imaginative and prescient. They’re like ‘we will offer you guys the sources, however simply do you.'”

Peep the launch On The Come Up with 88GLAM within the video above and subscribe to HNHH TV for a brand new episode, each Wednesday.

88GLAM Explain How They Signed To The Weeknd In "On The Come Up" Premiere

88GLAM Share Gloomy Teaser Clip For "88GLAM2"

For the final 12 months, 88GLAM have gone considerably underappreciated. The Toronto duo is signed to XO, permitting them a highway to work intently with The Weeknd and all the opposite proficient artists on the label. Derek Wise and 88 Camino have labored intently with Nav previously they usually’re presently looking forward to their subsequent album launch. Luckily for us, that is coming this week because the duo has began to hype up 88GLAM2

Arriving tomorrow evening, the Canadian group has shared a teaser clip to get the phrase out. The video is gloomy, displaying the 2 younger artists in a cloudy ambiance. Their mentor, Cash at XO, instructed his followers that it is time for his “younger boys to shine.” The duo has been laborious at work for months, introducing us to their single “Lil Boat,” which has gotten a good quantity reward.

We featured 88GLAM as the primary visitors on our new season On The Come Up, coming by for a video interview. They spoke to us about their relationship with The Weeknd, the scene in Toronto, they usually ended up working collectively.

88GLAM2 will likely be out tomorrow evening. Are you wanting ahead to some new music from them?

The Weeknd & BAPE Announce XO Collaborative Capsule Launch Date

The Weeknd’s XO label might be home to some the most talented artists emerging out Canada but they’ve also established themselves as much more than a record label. The XO brand has collaboratwed with Marvel, H&M, PAX Labs and more. Over the past few months, the Toronto singer’s teased a possible collaboration with BAPE but never shared any thorough details. Today, The Weeknd and BAPE have announced their ficial XO collaboration as well as the drop date.

The Weeknd and Bathing Ape’s multi-product collaboration is set to launch this Saturday, August 4th. The 8-piece capsule collection features hoodies, sweatpants, t-shirts, sweat shorts and a work jacket. Additionally, The Weeknd also collaborated with BAPE on a custom XO full zip shark hoodie. 

“BAPE® has always been one my favourite brands growing up.” The Weeknd said in a statement, “The quality their product and longevity their company have made them iconic and it’s something we aspire to be. It’s been more than a year since we started developing this collection so I’m excited to get it out to the world.”

The collaboration is set to hit stores on August 4th and will be available for purchase through BAPE stores, BAPE.com, shop.theweeknd.com and us.bape.com

Peep the lookbook below which features several prominent XO artists including The Weeknd, Nav and 88GLAM.