7 Tips For Independent Artists That We Learned At A3C

Universally acknowledged as one probably the most pertinent hip-hop occasions the yr, the newest version A3C—an abbretion for All three Coasts—proved to be one the extra eventful and informative ones so far.

Save for the chaos that erupted Sunday night time when Lil Wayne closed out the competition, this was one the best outings A3C in its 14 yr historical past. Where the convention was involved, attendees have been handled to a lineup audio system that included Killer Mike, Cole Bennett, RZA, and Goodie Mob, amongst others, as trade tastemakers, budding artists, and aspiring music trade pressionals all gathered for what many have dubbed hip-hop’s household reunion.

As tutorial because it was entertaining, A3C offered ample alternatives for impartial artists to depart downtown Atlanta with a sack full priceless jewels within the type years trade expertise and curated recommendation that might perhaps sooner or later propel them to the grand stage on the program’s competition which was shared this yr by acts like Wu-Tang Clan, The Diplomats, Trina, J.I.D., Curren$y, and Lil Wayne.

If you did not have an opportunity to attend, we have been on the bottom and taking notes. Check out some the best takeaways for impartial artists, pulled from this yr’s A3C Conference.


  1. Look at your self as a model

    This piece recommendation arrived from A3C programming director Yusuf Muhammad who touched on the significance indie artists being aware their private model when in search company backing and model partnerships. “Corporate is at all times searching for creatives to work with,” he provides. “Look at your self as a model. Your concepts, plans, and desires are a model.”

  2. Clean up your picture 

    Aura Reyes, the founder digital advertising company, The Digital Plug, confused the significance perfecting your picture with out compromising your creativity. She confirmed main key entails the method cleansing up your social media presence, being constant in reaching out to blogs and curators, and ensuring that your visible displays—music movies, art work, and many others.—are at all times as much as par. “When you care about your private model, others will wish to work with you,” she provides.

  3. Always do your analysis

    While it could look like an apparent level, not researching sufficient can result in main disparities between actuality and expectations. “Google has been my greatest pal,” says Tialer “Flockaland” Scott, creator the Stay (+) model, occasion curator and a member the advertising group at Invest Atlanta, the town’s ficial financial improvement department. “We really want to wish to do our analysis. People need creatives to return to them …] it’s important to step appropriate.”

  4. Struggle is simply what you make it out to be

    These phrases arrived courtesy Chaka Zulu, recognized for his work with Ludacris, Disturbing Tha Peace, andCulture Republic. Chaka delivered a message through which he defined that “the battle” is inevitable. But in the end, it’s your alternative if it occurs to make you or break you. The secret’s to maintain going.

  5. Artists are presupposed to be totally different

    When requested on his tackle harm management and damaging press, Abou “Bu” Thiam, co-founder Konvict Muzik alongside his brother Akon, defined that artists are supposed to be totally different from everybody else. Having labored with the likes his brother, Chris Brown, and Kanye West, Bu Thiam has seen his justifiable share diverse personalities and explains that it comes with the territory and must be embraced fairly than rejected. “Being totally different and hostile is a component what makes an artist an artist as a result of if they’re too regular …] I don’t wish to do enterprise with them.”

  6. Don’t compromise your self

    Going hand-in-hand with Bu Thiam’s phrases, Alvin Akintimehin  United Entertainment Group relayed the message sustaining your authenticity always, it’s a stability that each artist should grasp to make sure their success as everyone seems to be “searching for authenticity,” says Alvin. “Stay true to your craft and your self.”

  7. Have an elevator pitch

    This was a recurring subject that got here up throughout most panels this yr at A3C. It’s essential for brand spanking new artists to constantly regard themselves as a model, and with that, they need to be capable to categorical that model at any time when prompted. A major instance this got here from Michael Howard, affiliate model advertising supervisor the NBA’s 2K model, who instructed the story how Travis Scott was the one who reached out and arrange a gathering to pitch on why he can be an awesome option to curate the “NBA 2K19” soundtrack.

Denzel Curry Rips Freestyle Over A Goodie Mob Classic

If you realize you realize. Denzel Curry has been bringing a refreshing dose lyricism to a extra modern sonic aesthetic, deftly towing the road between generational divides. Now, Denzel Curry has come via with a reminder his verbal prowess. During a cease on Power 106, Denzel held it down for a freestyle, proving himself a real pupil the sport by sliding over a Goodie Mob basic; although some merely acknowledge Cee Lo Green because the affable decide on The Voice, the actual fact stays that he was murdering beats within the late nineties and early millennium.

Denzel Curry does honor to Green, Gipp, Khujo & T-Mo’s legacy, taking to the instrumental with finesse. Those accustomed to Denzel’s vibe are nicely conscious his geekish tendencies, and his potential to make something from online game references to the Chronicles Of Narnia sound arduous. He continues alongside these strains, kicking an old-school impressed move for almost two minutes bars. As the session nears conclusion, Denzel goes in acapella, making a powerful assertion on his stellar 2018 marketing campaign. Funk Flex could be proud.

CeeLo Green Casts GOAT Vote: "I Think Eminem Is The Best"

While Eminem’s Kamikaze has earned acclaim on our end, a sentiment echoed by a large contingent fans, various publications have taken a staunch anti-Shady stance. In fact, the Eminem slander has reached fever pitch, and the once-beloved legend has found himself disrespected by parties who wouldn’t dare cast aspersions in the past. A sad state to be sure, but that hasn’t stopped Em’s supporters from holding it down in his honor. 

In fact, Goodie Mob alumni CeeLo Green has ficially weighed in on the neverending GOAT debate, throwing his vote behind Slim. “I think Eminem is the best,” he writes, before prompting followers for their thoughts. Seeing as the public perception has shifted against Em, it wouldn’t be surprising to see resistance to Green’s proclamation. Still, it’s cool to see one formidable emcee recognizing another; if you’re still sleeping on CeeLo Green, do your homework. The man’s legacy runs deep, from Goodie Mob to “Fuck You.” A worthy co-sign through and through.