YouTube’s new Global Head Music Lyor Cohen was in a giving mood as he chopped it up with the Breakfast Club on Power 105.1 FM. The long-tenured music exec has deputized over touch stone moments in hip hop, culminating in his current posting at 300 Entertainment, a venture he helped found with veterans the industry in the hopes grooming with street-level artists.
The record label has come under late, due to Rich the Kid coming out with his intentions to leave. Over the weekend Rich the Kid insisted he follow in the footsteps Migos and leave the label with plenty cash on the table. Though we still lack the particulars his deal, it’s come to light that Rich is seeking more creative freedom over his Rich Forever project with Famous Dexter and Jay Critch.
Lyor Cohen spoke earnestly during the taped segment, lamented the near-signing Drake when he was at the helm Def Jam, and spent a good portion his airtime going over the Migos/300 Entertainment debacle 2016. Lyor expressed his concerns a distribution monopoly and its causal effect on creative disposition.
On the topic Rich the Kid wanting out his 300 deal, Lyor Cohen said the Instagram musings were the first he’d heard his discontent:
Though Migos complained that their handlers were merely day trading at a passing rate, Lyor Cohen contends that even after 30-odd years he still loves “artist development,” and is measurably hurt by the by the list accusations he’s had top contend with over his scrupulousness.
In closing, Lyor Cohen warned Rich the Kid that he ought to reconsider his position because a contract is a contract as stated by the law: “He’s gonna have a hard time because we don’t play that.”