It’s IHOP’s 60th birthday today. Although the International House Pancakes shocked its customers when they decided to change their name from IHOP to IHOb, they’re back to focusing on what really matters. Pancakes. For their birthday, IHOP is fering customers $0.60 short stacks. Along with the cheap and delicious deal, IHOP has also announced a partnership with DoorDash. According to USA Today, the new delivery partnership will be an expansion the IHOP ‘N Go program, and will be fered at 300 stores nationwide to start.
IHOP President Darren Rebelez stated, “This is really the next step in our broader strategy that we started working on about two years ago with going after the f-premise occasion. We were hearing from our guests that they wanted to enjoy IHOP food at home or wherever else they wanted to go.” The thought having fresh pancakes delivered to the front door is enough to get your stomach growling. IHOP is not the first to jump on the delivery service wagon, but Rebelez isn’t worried about their timing. “We weren’t necessarily interested in being the first to do it,” he said. “We just wanted to make sure we did it right.” Isn’t that a Drake line?
Last week, IHOP sent the internet into a frenzy when they announced that they would be changing their name to IHOb. The International House Pancakes took to Twitter to make the startling announcement, as well as show their new logo. Before revealing the reasoning for the “P” to be turned upside down into a “b,” IHOP gave the world a week to guess what the “b” might stand for. On Monday (June 11), the restaurant chain finally shared their motives.
If you guessed that the “b” stood for burgers, you would have been correct. IHOP’s new marketing campaign is aiming to erase the idea that the restaurant is only for breakfast. Speaking with CNN, President IHOP Darren Rebelez stated, “We are definitely going to be IHOP. But we want to convey that we are taking our burgers as seriously as our pancakes.” So for those concerned about IHOP permanently changing their name shouldn’t worry. It’s all just part a clever marketing plan. “The vast majority people were having fun with the name change and were trying to solve the riddle. They had fun for a week trying to figure it out,” Rebelez said.
Although the name change may not be permanent, a few IHOP’s in Los Angeles have taken things to the next level by changing their store signs.