XXXTentacion Died One Year Ago Today

One year ago, news broke that Jaseh “XXXTentacion” Onfroy had been shot after shopping at Riva Motorsports in Deerfield Beach, Florida. A disturbing video began circulating amidst panicked speculation. Sadly, the clip revealed a bleak reality. The shooting was fatal. XXXTentacion passed away that afternoon, at the age 20. Though relatively new to the game, Triple X left behind a notable legacy.

His work with Members Only paved the way for a new lane SoundCloud rap. His pair released studio albums, 17 & ?, revealed an artist unafraid to take stylistic risks. He was an XXL Freshman. He contributed to charity, donating toys, musical instruments, and video games to foster homes. Despite his dark past and the disturbing allegations that loomed over him, XXX appeared ready and willing to change for the better. One tracking his career from the get-go would have noticed an upward trajectory; his petty feuds and mindless beefs were ultimately squashed, including a brief estrangement with his longtime best friend Ski Mask The Slump God.

XXXTentacion Died One Year Ago Today

Jason Koerner/Getty s

Like many controversial figures, XXX proved divisive in life. During his brief yet impactful career, few prominent artists openly co-signed him, with the exception Kendrick Lamar (he praised 17 and fought Spotify’s decision to remove X’s catalog), Joey Bada$$ (the pair were working on a collaborative mixtape) and PnB Rock, who forged a genuine friendship with the young Floridian. Upon his death, many seemed to publically sten toward him, as indicated by posthumous collaborations on albums like Tha Carter V and Kanye West‘s upcoming Yandhi.

Yet his followers remained loyal from the jump, emerging in droves to pay respect to the fallen rapper. To this day, Triple X is seen by many young fans as an era-defining legend, with his murder marking their first experience with losing someone from afar. Case in point, his single “Sad” is nearly eligible to go Diamond, a monumental feat in itself. Today, take a moment to look back on XXXTentacion and his brief yet impactful run. Rest in peace to another young rapper gone too soon. 

Tory Lanez’s Claims Of Colorism On Set Are Untrue According To Directors: Report

Tory Lanez has been the center controversy over the last few days after a video surfaced that showed him standing against colorism. The clip shows Lanez on the set  Nafe Smallz’s “Good Love,” a track where he lends his vocals. In the scene, Lanez shares space with a dark-skinned model until someone asks her to step out so that she can be replaced with a lighter-skinned model. Lanez calls a time-out before bringing the original model back in. 

As the video circulated throughout social media, the response was divided. Some people applauded Lanez for acknowledging colorism while others suggested that it was a staged act. Lanez received a bit backlash following his Ayesha Curry trade joke, and some fans felt as if this was his way making up for it. However, Lanez put those rumors to rest when he took to his Instagram Story and shared that he wasn’t faking or staging anything. 

“The internet has a funny way tryna make the light f truthful shit. If this was a publicity stunt, why would I be doing it for someone else’s music video,” Lanez said. “Mind y’all this video shoot happened 3 months ago and a behind the scenes camera man DM’s it to me the other day,” he continued. “All parties that were involved know exactly what happened in the 30 minutes that I was at the shoot. Whether or not they wanna be truthful.”

That was to be the end the conversation, but TMZ caught up with one-half the duo directors the music video and he wasn’t happy about the suggestion that he favored one model over the other. Capone Capone x Giuse told the publication that they don’t discriminate when it comes to featuring black women with darker skin, especially because they’re heavily involved in the Afrobeats scene and most their work features women with dark complexions. Capone was adamant that no one on his team called for the women to be traded out, noting that most the people on set during that particular scene were from Lanez’s crew.

Nicki Minaj Clears Up Rumors Regarding Blac Chyna & MEGATRON

Every since Nicki Minaj teased “Megatron,” fans have been impatiently waiting for her to drop new music. “My name is #Megatron,” Minaj tweeted on Monday. “What’s your #TronName? I’ll shout out some my faves on #QueenRadio this Friday.” The Barbz swarmed her with their new names, all fitted to help increase the hype around her next single. Days ago, Minaj also shared behind-the-scenes clips and images her next music video—and things looked as if they were getting a little steamy.

One series photos showed the rapper in a red room with a man as they were filming a sexually-charged scene. Matching with the red light theme those photos was Blac Chyna who, on Monday, dropped a few images herself on a similar looking set and captioned one photo with the word “Megatron.” This left many fans to wonder whether or not Chyna had linked with Minaj for the video, but before the rumors spun too far out control, Minaj made it clear that her video would roll on sans Chyna.

“Chyna isn’t in the MEGATRON video,” Minaj wrote on Instagram. “She was just showing love, which I greatly appreciate. Congrats on the new show mama!” The rapper sent out kissing emojis before ending her message by saying she may have Chyna as a guest on Queen Radio this Friday.

Anderson .Paak Delivers Freestyle While Visiting Funkmaster Flex At HOT 97

His soulful singles have captured the hearts R&B lovers worldwide, but don’t get it twisted: Anderson .Paak’s freestyle skills are nothing to play with. The hip hop artist has visited his share radio stations where he’s fered to show f his lyrical abilities, and the latest to get a taste what Paak’s working with was New York’s Hot 97. Paak visited Funkmaster Flex to drop some bars and his flow seemed flawless…aside from a few hiccups on the beat.

While Paak was spitting his freestyle, there were some jumps on the tempo. The rapper was able to recover on multiple occasions, but he couldn’t hold in his frustration. Some have argued that it was just the song and no fault to DJ Juanyto who was in the booth and responsible for playing the beat, while others have slammed Juanyto for messing up Paak’s performance. On Funk Flex’s blog, they shared that the loop was downloaded from the internet so it wasn’t necessarily the DJ’s fault.

Meanwhile, Paak has been tearing up festival stages and performing non-stop since the release his last record Ventura. Check out his freestyle with Funkmaster Flex below and let us know your favorite lyrics.

Akon & Partner Tricia Ana To Join "Love & Hip Hop Hollywood": Report

Could Akon be the latest rapper to join Love & Hip Hop Hollywood? The hit VH1 reality show has been shaking things up a bit with the cast, hoping to bring in some fresh blood in order to attract new viewers—and new drama. Over the last few days, there have been rumors floating around that the St. Louis singer was planning on making his reality TV debut on the upcoming season the show.

As soon as social media caught wind the information, the news spread like wildfire and was believed to be truthful. However, Akon adamantly denied the gossip and shared an image on his Instagram page that reads, “I am not joining Love & Hip Hop.” In the caption, he wrote, “Social Media is the Devil!!!”

Meanwhile, The Jasmine Brand claims to have exclusively reported that they’ve confirmed Akon and his partner, Tricia Ana, will be featured on the show. According to TJB, it hasn’t been revealed whether or not the 46-year-old artist will be a regular fixture, but he and Tricia Ana are set to make appearances. The status Akon’s relationship with Tricia Ana hasn’t been made clear as some people have called her his girlfriend while TJB states that she refers to herself as his wife and works with Akon’s Konvict Music as an A&R representative.

Snoop Dogg Says He "Likes The Energy" He Gets From New Generation Of Young Fans At Live Shows

Snoop loves the kids! Rapper Snoop Dogg recently performed at KROQ radio station’s annual Weenie Roast concert at Doheny State Beach in Dana Point, California. The Long Beach rapper hosted a gig as DJ Snoopadelic as artists like Limp Bizkit and 311 took to nearby stages. While Weenie Roast isn’t necessarily for children per se, many people use the festival as a day to get their entire family together to watch some their favorite live bands. 

Snoop caught up with Billboard while backstage at Weenie Roast where the father four discussed what it’s been like performing for a new generation audiences, especially those that are barely in their teens. “I like the energy that I get from the kids, believe it or not,” the rapper said. “There was a lot kids that was here today. I seen like some 4-year-olds, 10-year-olds, 14-year-olds, and when they look at me, that’s what I’m looking for — the energy I get from them. Are they in amazement? Are they in tune? Are they energetic? Or are they just watching? The ones I seen today were into it. It’s like their parents was teaching them about good music and not having no boundaries and just playing good sh*t for kids, like my parents did for me.”

Snoop Dogg Says He "Likes The Energy" He Gets From New Generation Of Young Fans At Live Shows
Frazer Harrison/Getty s

He also shared that he’s “universally accepted” when it comes to music because he was raised to admire a wide variety genres. ” I grew up with rock music, rap music, reggae music and whatever sound was in my neighborhood. If it was some Latinos that lived right here, we heard some Latino music,” Snoop said. “If it was some rockers I went to school with, we heard some rock music. And it was like all that collectiveness. And then coming to an event like today and seeing parents with their kids and seeing kids get a dose it, it’s only gonna breed the kid that understands music is the universal language all people. And there are no boundaries on music.”

Snoop’s next studio album—his 17th—is set to hit the streets on July 12 is rumored to be titled I Wanna Thank Me.

Ciara Shuts Down Fan Who Criticized Her For Officiating Gay Wedding In Music Video

Celebrities are showing their support for the LGBTQIA+ community during Pride Month, but Ciara‘s inclusion in a music video rubbed a few fans the wrong way. Taylor Swift recently released the star-studded visual to her single “You Need To Calm Down,” a video that includes Ciara ficiating a wedding between actor Jesse Tyler Ferguson (from Modern Family) and lawyer Justin Mikita. In real life, the couple were married back in 2013.

Ciara shared a clip the wedding scene on her Instagram page with the caption, “Wedding is Lit #Equality #YNTCDmusicvideo.” A fan thought that the singer was doing her religion a disservice by supporting gay marriage as Ciara has been vocal about her Christian beliefs. “Ciara. You shouldn’t be doing this,” the person wrote. “We respect u too much, Being at a gay wedding is one thing and joining them together is even more a greater sin. We love you but this is wrong.”

The Beauty Marks singer usually doesn’t respond to critical comments, but she made time to reply in a way that some called a classy clapback. “Firstly, Christians don’t judge,” she wrote. “Secondly, #YouNeedToCalmDown.” 

YBN Cordae Teams With Chance The Rapper For "Bad Idea" Video

YBN Cordae has enlisted the help of Chance The Rapper to provide some visuals for their collaborative single “Bad Idea.” The track, which features a sample of Roberta Flack and Donny Hathaway’s “Be Real Black For Me,” recently debuted on Zane Lowe’s Beats 1 Radio show.

“My brother Chance did it — killed the verse, murdered the verse,” Cordae told Lowe. “I really loved the song. It’s one of my favorite songs. We was both in Coachella. He just came up to me, showed love. I just told him he’s one of the people that inspire me. Took each other’s numbers down. I flew to Chicago actually to get the song done.”

He continued, “The opening lines to the song is, ‘I know myself far too well to be a stranger of pain.’ I freestyled that line. That’s like immediately what I thought of when I heard that beat. Meaning like I know what I’ve been through. Everything that I’ve witnessed, everything that I’ve been to act like I don’t know myself. And that’s really essentially what the song is about. It has like good home vibes, good summer vibes, like good nostalgic feeling to it. But like, not in a forceful way, ’cause I feel like now everybody’s bringing back the nostalgic way, but in a force. Like, it’s got to come natural.”

Cordae’s debut album The Lost Boy is expected to drop later this year. Fans can currently catch the Atlantic Records artist on his first headlining tour.

Watch Cordae’s “Bad Idea” video above. Purchase the track here.

Taylor Swift Breaks Apple Music's 'Pre-Add' Streaming Record

Taylor Swift’s upcoming Lover album has broken the record for most ‘pre-added albums’ by a female artist on Apple Music.

Pre-adds are Apple’s unique lingo for pre-orders of a streaming music album.

Swift’s album achieved 178,600 pre-adds worldwide in the first day of availability, starting June 13th. The album breaks the previous record held by Ariana Grande’s Thank U, Next.

Since pre-adds opened on the platform, Lover’s number of pre-adds continues to grow. It is up to 222,400 at the time of writing and is increasing exponentially.

Lover will release globally on August 23rd, so there’s plenty of time to push that number above 500k or even one million.

Back to the definition: a single ‘pre-add’ occurs when an Apple Music subscriber registers their interest in a full album ahead of release. This happens when a user schedules the album’s arrival on their account.

racked up over 800,000 pre-adds in one week ahead of her debut album, When We All Fall Asleep Where Do We Go? That release broke the all-time pre-add record for at the time.

Will Taylor Swift manage to shatter Eilish’s record? She’s got nearly two months to do so.

Apple says it still emphasizes the value of albums as a storytelling tool for artists to create context around their music.

“Pre-adds are great early indicators of engagement around an artist and the intention of the fans. To actively pre-add an album, much like the pre-order we invented with iTunes, means that the fan is excited about the content and wants to be among the first to enjoy it the moment its available. That kind of engagement is very valuable to an artist and to us.”

Last week Taylor Swift dropped her new single, “You Need To Calm Down” to celebrate Pride Month. Swift gave a shout-out to LGBT-friendly organization GLAAD, which caused a spike in donations for the organization.

Christina Hendricks Discusses "Creepy" Role In "Toy Story 4"

In a recently released promo clip for Toy Story 4, Christina Hendricks (Mad Men) has opened up about her character in the film. Gabby Gabby is a 1950’s doll whose dysfunctional voice box has kept her from experiencing a child’s love. Hendricks says “Of course a toy’s entire purpose is to be loved by a child, and to love a child.” Her isolation may make the character a slightly creepy sight for audiences. Hendricks also continued, saying “Here’s the thing: as creepy as Gabby Gabby is, it’s very wonderful to me because I love antique stores.”

Woody stumbles upon Gabby Gabby, surrounded by “wonderfully creepy ventriloquist dolls” while in an antique store. Her character’s bond to antique stores shocked Hendricks upon learning about their mutual love. “When I came in to do the voice, they were showing me this animation, and I said – ‘you guys, this is blowing my mind, you have no idea – this little doll has red hair and blue eyes and hangs out with weird ventriloquist dolls – she is me!’”

Toy Story 4 comes out this Friday, June 21st and is predicting a massive opening weekend. It is also receiving stellar reviews from critics, currently boasting a 100% on Rotten Tomatoes.

Hip Hop Album Sales: Future’s "SAVE ME" Debuts In Top 5

Future’s SAVE ME EP couldn’t reach the top spot on the Billboard 200 due to some stiff competition, including the Jonas Brothers (No. 1) and Santana (No. 3). The Freebandz leader’s latest release reached No. 5, making it the highest-charting Hip Hop project of the week.

Newcomer Polo G was the biggest surprise though, landing at No. 6 with his debut album Die A Legend. Other notable Hip Hop debuts were Tyga’s Legendary, which became his best-charting album since 2015, and Tee Grizzley’s Scriptures LP, which secured the No. 20 spot.

Elsewhere, DJ Khaled and DaBaby maintained their positions in the Top 10 while Tyler, The Creator fell from No. 6 to No. 15. And further down the chart, Denzel Curry’s ZUU plummeted from No. 32 to No. 135 in its second week.

Future Debuts At No. 5

Earlier this year, Future earned his sixth No. 1 album with the release of The WIZRD. The influential artist couldn’t make it seven with his SAVE ME EP though, instead having to settle for No. 5.

Future had a tough hill to climb with new albums from the Jonas Brothers, Santana and Luke Combs also entering the charts for the week. In the end, he secured a Top 5 release off the strength of selling 41,529 total album equivalent units.

Polo G Cracks Top 10

Columbia Records may have found a new star in Polo G. The creator of the hit single “Pop Out” debuted at No. 6 with his first studio album, Die A Legend.

Polo’s success marked another example of streaming’s importance on the charts. He only sold 761 copies in terms of pure album sales but managed to move 38,028 total units thanks to his large amount of streams.

Tyga Returns To Top 20 For 1st Time In 4 Years

The comeback story of Tyga continues. After failing to chart with last year’s Kyoto album, Tyga made his way back on the Billboard 200 thanks to his Legendary LP.

The West Coast rhymer’s latest project hit No. 17 after racking up 24,524 total units in its first week. The album marks his highest-charting LP since 2015’s Fan Of A Fan: The Album collaboration with Chris Brown.

Top 10 Billboard 200 Rap & R&B Albums For The Week Ending 06/13/2019

Note: The first number below is this week’s “total album equivalent units” count, an intersection of album sales, single sales, and streams implemented by Billboard’s new rating system. A pure album sales figure is available in bold in parenthesis and information about each album’s streaming count is available in brackets.

1. Future — SAVE ME — No. 5 — 41,529 (5,469) [46,186,364]
2. Polo G — Die A Legend — No. 6 — 38,028 (761) [55,038,157]
3. Khalid — Free Spirit — No. 7 — 36,287 (4,654) [40,637,443]
4. DJ Khaled — Father Of Asahd — No. 8 — 30,874 (4,219) [33,239,378]
5. DaBaby — Baby On Baby — No. 9 — 29,200 (501) [41,108,760]
6. Lizzo — Cuz I Love You — No. 14 — 26,524 (3,080) [27,945,424]
7. Tyler, The Creator — IGOR — No. 15 — 26,195 (840) [35,404,011]
8. Tyga — Legendary — No. 17 — 24,524 (3,377) [26,816,291]
9. Post Malone — Beerbongs & Bentleys — No. 18 — 24,446 (1,199) [31,720,396]
10. Drake — Scorpion — No. 19 — 24,428 (861) [31,305,639]

Exponentially Increase Audience Engagement with PosterMyWall

“We more than doubled our audiences using social media posts created with PosterMyWall.”

— Arielle Danos, Southern EarthTones band

The following guest post comes from PosterMyWall, a proud partner of Digital Music News.

The competition for musicians has never been more intense as you try to promote your band, your music, your sound.  Along with the fact that an average person becomes distracted in 8 seconds, or less, there’s no time to waste in creating attention-grabbing promo graphics.

On social media, video generates 12 times more shares than text and images combined, while original graphics generate 40% greater engagement than stock graphics or pictures.

PosterMyWall provides jaw-dropping, customizable video and poster templates that can exponentially increase your audience engagement.

Read on to discover how you can use PosterMyWall to employ video, as well as other visual graphics that together will propel your music into the next big thing.

#1 Capture it on Video, and You Capture your Audience

Nothing engages an audience like video. But using video to hype your music may seem daunting, expensive, and requiring skills not in your toolkit. Luckily, do-it-yourself online tool, PosterMyWall, gives you easy to use, customizable video templates, as well as enables you to add your own audio tracks.

Design engaging promo videos for everything from a new album or song release, to studio clips (have a mind-blowing drum solo or a sizzling violin session?), to teasers for upcoming concerts. Tag your video with a short phrase (e.g., drum solo) that music enthusiasts may be searching for that will bring that audience straight to your band.

Engage away with video templates from PosterMyWall:

 

 

 

The digital world has dramatically changed the landscape of marketing musicians and their music. But fans still love to poster their walls with pictures of their favorite bands, concerts, and even lyrics. Post captivating graphics online, as well as give away mind-blowing posters that YOU designed, to keep your band as visually engaging as you are musical.

#2 Design Visual Content – Digital & Print

Visual content is a two-pronged approach to marketing. First, use visual marketing materials on digital platforms, especially your website. Promote gigs and sell new releases with attention-generating graphics. Second, print marketing, that is, posters and flyers, remain a tried and true method for getting the word out about your music. Future fans can’t hear you jam unless they visually learn where, when or how to listen.

It should be music to your ears that creating stunning marketing materials for digital and print use has never been easier with PosterMyWall, which offers a bonanza of customizable templates that enable you to design professional posters, flyers, banners and tour announcements. Incorporate photos of your events, crowd selfies, Instagram hashtags, and of course, your website address and logo before handing them out at events or posting them locally to build your brand recognition.

Go for jaw-dropping visual content using PosterMyWall templates:

Keep those creative design juices flowing to promote your latest releases with a mind-blowing album cover.

#3 Create an Unforgettable Album Cover

With so many new artists emerging every day, and new releases on top of that, capturing your audience’s attention and generating a following is challenging. Your music needs to stand out and get noticed. There is no better way than to design an eye-grabbing album cover for your newest tracks. The good news is that you already have the tools to make this happen, easily and without breaking your budget.

PosterMyWall offers professionally designed and customizable album cover templates for a variety of musical genres. Customize a template or get ideas to design a cover that captures both the essence of your music and the attention of your audience. The possibilities to promote your music are endless. Check out some album cover templates from PosterMyWall.

Engaging your fans and marketing your band is not unlike creating music in that you have to keep doing it. You have to consistently produce new music, just like you have to consistently create new marketing content to keep your audience engaged. Keep this tip in mind: everything you or your band does can be a promotional opportunity. Writing lyrics on a napkin, jamming in the garage, or performing in concert, all give your fans the chance to know you, connect with you and follow you. And the even better news is that the tools at PosterMyWall enable you to take that content and create powerful print and video promotional materials easily, quickly and affordably.

Check out how PosterMyWall has helped other musically inclined people market their sound, and even find a creative market on PosterMyWall.

Joe Wisniewski (Cam Music):

“Regardless of the platform I use to promote my events, the number of views has increased massively in comparison to the DIY posters used in the past. Promotions that included video templates skyrocketed.”

Joe Wisniewski is a professional entertainer and event organizer. He organizes gigs, karaoke nights, music lessons and numerous other events at a variety of local entertainment venues.   PosterMyWall is his go-to design tool for promoting his events.

“When promoting gigs and other events, I’d spend hours putting together posters, flyers, and other Facebook ads. PosterMyWall has a template for everything I need –  gigs, karaoke, themed disco’s, Oktoberfests, music lessons, you name it!”

Brad Grauer (musician and live music fanatic):

As a musician, Brad was always drawn to and intrigued by music posters. It wasn’t long before he found that he was also attracted to the work of talented designers on PosterMyWall.

“I didn’t start out as a designer… actually, I grew to be one with the help of the options available on PosterMyWall.

“The tools and features on the site have given me endless options to reach deep into the bucket of creativity to deliver stand-out work. People often compliment my work, and it’s nice to know people notice the work I’ve designed and shared with the community.”

Arielle Danos (Southern EarthTones):

Arielle Danos, her husband Dexter ‘Dirty’ Danos, and their band, Southern EarthTones, bill themselves as the most versatile band on Bayou Lafourche in Louisiana. What started as a duo playing the smallest dives in the bayou, grew initially by word of mouth, and then by their keen promotion, to be a band opening for acts like Sammy Kershaw, as well as playing in the French Quarter.

“I have yet to find another site so easy to use, with the same quality resources and tools. PosterMyWall gets you noticed with creative and professional designs.”

Not only does Arielle continue to use PosterMyWall to create advertisements for their band, but she also joined PosterMyWall’s Design Community in 2014. Her band templates are wildly popular and serve as creative inspiration for musical groups designing their promotional materials using PosterMyWall.

Marilyn Harang (biggest fan and graphic designer for South 46 Band):

 

Marilyn Harang is her husband’s biggest fan. He and his bandmates from San Jose, CA make up the Allman Brothers tribute band, South 46 Band.  When the popular band’s graphic designer got too busy, Marilyn stepped in and took over. Using PosterMyWall’s design tools Marilyn can easily, affordably and successfully create eye-catching graphics that keep South 46 Band fans connected and coming back for more.

“It’s the talent that makes the fans follow us from venue to venue, but it’s the flyers, posters and Facebook posts that help them find us.”

Written Hour Productions (Event Planning):

Written Hour Productions brings show-stopping musical events to towns surrounding Pittsburgh, PA.  Their Facebook page sports video clips and eye-catching graphics that mean their events are well publicized and very well attended.

“PosterMyWall has provided an easy and cost-effective way for us to promote our concerts. This is hands down the easiest poster making site out there. We use it about once a month, and it takes no time to find a design to edit and make our own.”

DaniRose (HoneyCounty):

Bringing together their unique sound of “pop hooks, southern twang, and California cool,” the female musical trio, HoneyCounty, are hitting it big after starting small. The three musicians/singer-songwriters came together after meeting in Los Angeles and launching their unique sound. Since then, the band has received praise from Rolling Stone Magazine and even played alongside big-time bands like Lady Antebellum and Old Dominion.

DaniRose relied on PosterMyWall to get the word out as the band gained traction and continues to use PosterMyWall to announce Honeycounty’s latest gigs.

“Can’t wait to perform August 19 with my band @honeycounty & Thompson Square! (sidenote to all the entrepreneurs and musicians out there hustling like me- I made this poster using @postermywall and it was super easy!”

You create great music. And you’re probably reading this blog because you want the world to know it. Get the word, or rather, the music out, by taking advantage of the promotional tools available at PosterMyWall. They are cost effective and enable you to make the most of powerful promotional platforms like social media, as well as traditional marketing channels, like putting digitally designed posters on walls. Let PosterMyWall help you be the design artist that promotes you as a musical artist.

 


Captivate your audience with engaging videos, personalized for your band, with this 70% discount. Simply enter the following promo code at checkout to avail discount:

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Drake Announces OVO Festival Revival During Toronto Raptors Parade

Drake was front and center during today’s Raptors parade that took over the city streets Toronto in celebration the team’s historical NBA Championship. Drake, the team and all the league’s affiliates cruised through the streets on top a double-decker bus, before coming together at Nathan Phillip’s Square where speeches were held with the winning team. 

Drake Announces OVO Festival Revival During Toronto Raptors Parade
Vaughn Ridley/Getty s

Once Drake got on the mic, he gave his city more than they could have asked for when he announced the revival his beloved OVO Festival. The music festival is lead by a number surprise musical guests and started in 2010 and ended in 2017. “I hope all these guys will join me this year ’cause we bringing OVO Fest back so I hope we can go crazy!” he announced to the crowd, pointing to the Raptors roster. 

The parade was a historical moment for the city and even saw Drake’s new OVO airplane, dubbed Air Drake, circling the sky and coasting over the CN Tower.

Around two million people were downtown for the parade, taking city pride to a whole new level. “I’m living a dream right now,” Serge Ibaka told CBC, while Pascal Siakam added: “This is the best thing I’ve ever seen in my whole life.”

Kawhi Leonard Gifted Key To The City Of Toronto: Video

The Toronto Raptors championship parade is winding down, but the celebrations are only just beginning in Toronto.

The parade came to a close at Nathan Phillips Square where a sea Raptors fans gathered for a rally, during which Toronto mayor John Tory gifted Kawhi “King Of The North” Leonard the key to the city.

Leonard may be as emotionless as they come, but there is no doubt he is feeling the love in Toronto today.

In addition to receiving the key to the city, Kawhi was serenaded with a boisterous “Five More Years!” chant, as Raptors fans – led by Kyle Lowry – encouraged the two-time Finals MVP to run it back.

Despite all the feel good vibes in and around the entire country, reports have recently surfaced that gun shots rang out as the parade came to a close.

According to the Toronto Star’s Bruce Arthur, the incident took place at the south east corner Nathan Phillips Square while the speeches were ongoing. At least two people were injured and two other have been taken into custody.

DJ Official Killed In Front Of His Grandfather; Mustard & Ty Dolla $ign React

It was reported today that Grammy Award-winning producer and member the 10 Summers family, DJ Official, passed away after he was targeted in a drive-by shooting. According to NBC Los Angeles, the 26-year-old producer was with one friend when gunfire rang out from a passing SUV. DJ Official and his friend were in front his house when the shots struck Official. His grandfather actually witnessed the shooting as he was out mowing the lawn when he rushed to get his grandson to the hospital.

Official’s friend was shot in the hip and he urged the producer’s grandfather to call the police when the black SUV sped away. His family says that he was not part any gangs and wasn’t into street life. DJ Mustard and Ty Dolla $ign, who both worked with him in 10 Summers, have reacted to the news on social media, sending their love to the fallen musician. “I’m beyond hurt I’m devastated I’m sick to my stomach I love you lil bro forever,” said Mustard. “I got your son 4 life this ain’t how it was suppose to go.”

DJ Official had worked with Cardi B, Chris Brown, Nipsey Hussle and more. He won a Grammy this year for his work on Invasion Of Privacy. Keep his family in your prayers today. RIP DJ Official.