Nike CEO Mark Parker Promises "Cheaper" Shoes In 2019

Sneakerheads around the globe rejoice. Nike is seeking to deliver the noise in 2019 and half that noise is cheaper, extra inexpensive sneakers. According to Business Insider, Nike CEO Mark Parker hopped on an earnings name Thursday and defined how he hopes to deliver extra “reasonably priced” footwear to customers.

The announcement comes after Nike boosted its gross sales within the second quarter by 10%. Parker defined how traditional Nike fashions that individuals already love, just like the Air Max and React will see cheaper fashions. He added that new silhouettes will likely be created at these extra inexpensive worth factors.

Nike CEO Mark Parker Promises "Cheaper" Shoes In 2019


“As we broaden platforms throughout classes, we’re additionally broadening them throughout worth factors to deliver them to extra individuals,” Parker defined. “We see higher alternatives for reasonably priced footwear from Nike proper now.”

For now, it appears as if these extra reasonably priced sneakers will likely be coming to North America. Although Parker did clarify that if the abroad market exhibits a want for these footwear, they’ll deliver them internationally. 

Parker additionally mentioned Nike plans to launch a Yoga clothes line for males which can compete with the likes Lululemon.