The latest development in YouTube’s progression updated features will put Musical Artists in the driver seat for once. YouTube will debut a descriptive feature labelled “Music in this Video,” providing credit for artist, songwriter, label, and publisher. The option will be available to both verified and fan-made accounts and videos, and will include a link to the artist’s ficial page in a newly opened tab in the browser.
YouTube owes this development to a system called Content ID which can authenticate copyright owners’ information at light speed, by plunging into a constantly evolving database comprised data. Unfortunately the good comes with bad, as YouTube’s Head Music Lyor Cohen (a familiar foe) hopes to identify users who predominantly use the streaming service to listen to music. Once identified, Cohen hopes to swarm these users with more advertising content in order to encourage paid subscriptions to individual channels.
Never the less, an ad-blocker is mutually exclusive to proper net-browsing so Cohen’s antics may only effect mobile users. That being the case, the implementation “Music in this Video” is still a net positive for all those concerned. Elton John said, “Songwriters are the heart and the soul songs, so it’s wonderful seeing them get the credit they deserve. There is so much more we can do to establish a better situation for music creators and this is great step forward,” the initiative moving forward. Here’s to more inroads for privately owned music.