Cardi B has been campaigning for Fashion Nova long before they could even afford to pay her a sponsorship deal. But with her help, the fashion brand has become a full scale entity, to the point where they are organizing a fashion slated for November the Bronx rapper is scheduled to headline. TMZ has learned that Cardi B may have plans to drop a single the night the event. On top that, other “big name” are slated to perform on the bill as well.
Fashion Nova’s CEO Richard Saghian says the fashion show will be broadcast live on their website, for those living out state. Saghian reached out to Cardi B once he noticed the Bronx rapper flaunting the affordable wears on Instagram. Since then they’ve reached some kind mutually beneficial agreement. Cardi B would eventually immortalize their work relationship on her song “She Bad,” where she rapped, ” “I could buy designer, but that Fashion Nova fit.”
Fashion Nova doesn’t exclusively do business with Bardi, Kim Kardashian, Amber Rose and Teyana Taylor have all supported the brand on social media. Just last week, Iggy Azalea did a full-spread editorial with the brand, viewable frame by frame on her Instagram.