The Rock x Under Armour Launch New "Project Rock" Collection

Dwayne “The Rock” Johnson, Under Armour and Seven Bucks Creative have today launched the newest Project Rock Collection which has been dubbed the “Chase Greatness” collection. To celebrate the new line apparel and sneakers, the trio teamed up on a campaign called “Build the Belief” – an inspiring call to jumpstart a movement everyday people who put in the work to achieve the unthinkable.

In describing the inspiration behind the new collection, The Rock says, “I realized years ago, during one the lowest points my life, that when my back was against the wall – my only way out, was to put the work in. I built my belief and now I want you to build yours. Stay strong and enjoy the gear.”

The collection product includes 3 new colorways the Rock Delta training shoe in men’s sizing, all retailing for $140, as well as a plethora  apparel for the hardest working men and women in the room. Check out the full collection here.