Dave Free Says "Tactics" Used During Kendrick Lamar's Rise Wouldn't Work Today

Becoming a profitable artist is a fairly troublesome feat. Most the time you want a big group specializing in totally different points the operation. Marketing, movies, distribution, reserving, and extra have to be taken under consideration. On prime that, it’s essential truly make good music. In uncommon instances, horrible artists do get some shine however for probably the most half, you have to be artistic, revolutionary, and fer one thing that is not already in the marketplace. Kendrick Lamar’s rise made rather a lot sense as he was a breath recent air again then (and nonetheless is.) However, advertising ways in music had been rather a lot totally different when he got here to prominence versus now. In a brand new interview with Vibe, TDE’s co-president Dave Free says that he would not assume the identical advertising methods they used again then would work to interrupt Kenny in 2018.

Free spoke on the way it may seem to be TDE has all of the “cheat codes” to the music trade. After all, they’ve skilled main success with Kendrick, SZA, Jay Rock, ScHoolboy Q, and others. He admits that they’ve wanted to adapt over time although. “None the ways we used again within the day to interrupt Kendrick, Ab-Soul, Jay Rock or Schoolboy would work now, none ’em,” revealed Dave Free. “It’s an entire new recreation. Blogs had been very influential again then and I’d should construct rather a lot relationships with blogs and now it’s simply extra about streaming. You should have the relationships with the streaming websites and it might’t simply be a faux relationship. It needs to be a relationship understanding.” 

Even nonetheless, many would say that TDE is successful with the Reason experiment. Read the full interview right here the place Free discusses the influence SZA’s CTRL and Kenny’s Pulitzer win.

Watch Vevo's Scott Storch Documentary "Still Storch": Rising From A Drug-Fueled Fall

Vevo’s mini-documentary Still Storch dropped yesterday. The 20-minute production fers fans an exclusive look into Scott Storch’s personal and pressional life, detailing the producer’s rise to stardom, his fall and his return to music. 

Scott Storch became a household name in the music industry but fell f track due to issues with substance abuse. He is behind numerous instrumentals hit records that span across a couple generations. Scott is the one who laid down the recognizable keys on Dr. Dre’s “Still Dre.” He’s also behind Justin Timberlake’s “Cry Me a River” and Mario’s “Let Me Love You.” The list artists he has collaborated with is extensive.

The documentary’s narrative is carried by Scott’s storytelling. The artist begins with his first musical memories, recalling how his brother introduced him to a whole musical “encyclopedia” starting with heavy metal and alternative rock. He also shows f the very first plaque he received for a platinum record, things fall apart by The Roots. 

Storch shares how he felt during his downward spiral. He wished those whose careers were bolstered by his talents would stand by him during the hard times. Instead, “they just turned their backs on me.” He gives credit to a friend named Florence, for taking him out Miami and getting him clean in L.A. Get the full picture below.