Soulja Boy is at present the butt finish bullish-jokes popping out the gamer neighborhood. If he isn’t cautious, Nintendo may come ahead with a large stiff arm to his chest if he doesn’t adjust to third social gathering infringement insurance policies regarding his SouljaGame consoles. But what Nintendo doesn’t know, or care to grasp, is that Soulja Boy is a hustler by nature, with a limitless need to play by his personal guidelines, his copycat Nintendo system however. So whereas he has our consideration for all of the fallacious causes, why not construct an goal case research for him, on his behalf, for the sake historicity!
Before you soar to any conclusions, think about this: Soulja Boy is a needlepoint for modern “hip-hop” tradition. Whether you’d prefer to imagine it or not, Soulja Boy began the #dance problem craze from the onset his profession. He was additionally liable for bringing DIY tradition to the rap institution in a approach that was uniquely “hip-hop.” I’m speaking concerning the impetus to self-produce, self-publish, and market himself – a mantle he shares with former collaborator Lil B “The Based God.”
Soulja Boy loved the instantaneous impact virality earlier than there was ever a phrase to explain the social phenotype. For instance, when Gucci Mane fell out with Young Jeezy over track accreditation, it was within the firm Soulja Boy and Shawty Lo that he staged his comeuppance – not on the coattails a conventional platform like So So Def. Soulja Boy is related right this moment as a result of he made a concerted effort to attach with youth tradition when he was a teen himself – a lot in the identical approach he targets the youthful gaming demographic together with his SouljaGame Handheld console, however to a lesser extent. With that mentioned, no online game developer will enter a enterprise association with Soulja till he proves his endurance within the trade – however in 2007-2008, each file government needed him beneath their banner, and with good cause. Soulja’s deconstruction “lyrical” rap was so acrimonious that it ended up making a technology hole/stupor just like the Mumble-Geezer debate that rages on within the present hip-hop local weather.
With Soulja Boy on the scene, Snap turned Swag with the blink an eye fixed. Make no mistake about it, nobody individual can elicit a cultural shift, however to downgrade Soulja Boy to plebe standing can be to reverse or upend the order time. Consider the argument that Soulja Boy popularized an environment friendly use the “adlib” in modern tradition. I’m not saying he invented the adlib; good luck fielding that argument. But on some stage, Soulja Boy was truly the primary rapper to fill “white house” with fully incomprehensible language like “YAHHHHH,” in lieu furthering a lyrical narrative.
Soulja Boy Tell’em breaking from custom inevitably pissed f all of the purists, whereas concurrently making him wealthy past his wildest desires. The professional is within the pudding, Soulja nonetheless leads the decadent life-style he was purporting when he cashed his first massive label advance – even after years relative “inactivity” on the musical entrance. So, even when Soulja Boy fails as a gaming entrepreneur, it received’t come right down to an absence wherewithal. Every “fiscal” resolution in Soulja Boy’s playbook is defined by two guidelines conduct: a willingness to threat all of it, and secondly, a willingness to embrace hooliganism and youth tradition effectively into his grownup years. The latter additionally works in opposition to him in loads methods, to the purpose the place he isn’t being acknowledged for his musicianship, although his manufacturing discography runs deeper than Micronesia’s GDP. Think it over.
Another pattern that Soulja Boy performed a large position in popularizing was the emergence Auto-Tune as a veritable “can’t do with out” post-production software. Fast ahead to 2018, and there are dozens if not a whole lot artists who wouldn’t be the place they’re right this moment with out the masking impact a vocoder. What differentiates Soulja Boy from T-Pain is that in contrast to his R&B counterpart, the “Crank Dat” originator was seemingly among the many first to undertake “Autotune” settings, plugins, and results to create a complete shiny end that lingers on within the minds and works artists right this moment. So earlier than we cut back Soulja Boy to a strolling meme, let’s think about the scope his affect, and the way it pertains to our present habits, legal guidelines, and conventions.
Soulja Boy’s perceived superficiality allowed him to maneuver ahead within the timeline with no particular level curiosity. When he and Arab toyed with Xbox controllers within the “Yahhh! / Report Card” music video, they had been staying true to the issues they cherished and doubtless nonetheless love, as childish as it might appear. We can now look again on that video as foreshadowing to his online game exploits. But on a deeper stage, what it demonstrates is a certain signal that with chic confidence, and somewhat bit luck, you’ll be able to compete on the World Level (similar to Soulja). Somewhere within the depths his colourful profession, the notions “confidence” and “potential” turned interchangeable, and that is all there actually is to it.