TikTok Introduces In-App Purchases To Start Generating Revenue

TikTok has launched a new feature that allows users to shop for products using sponsored hashtags.

Teens and young adults primarily dominate TikTok.  The new marketing campaign prompts users to post videos of themselves using the product being advertised.  It seems like a quick way to manufacture a viral trend for a variety of product promotions.

TikTok’s new Hashtag Challenge Plus creates opportunities for viewers to buy products associated with these viral moments.

The challenge allows users to create and view videos using the brand’s sponsored hashtag. A separate tab is available where products featured in the campaign can be purchased within TikTok itself.

Adweek first reported on the feature last week in a wider profile on Kroger.

Kroger used TikTok to encourage college kids to post videos of their cool dorm room transformations. The sponsored hashtag for the challenge was #TransformUrDorm. On the hashtag’s dedicated page, users could shop for Kroger products.

Kroger curated its targeted list to appeal to kids attending college. Some of the items that appeared include granola bars, laundry baskets, hangers, and a popcorn maker.

The campaign will appear in TikTok’s main discover feed to help increase visibility. To help the campaign feel natural, Kroger enlisted four TikTok influencers. Joey Klaasen, Cosette Rinab, Mia Finney, and Victoria Bachlet all participated in the hashtag challenge.

Advertising on TikTok is still in its nascent stage as the app continues to reach tremendous growth.

Many brands can run in-feed video ads that show up between user-generated content. TikTok also offers brand takeover ads, where users are exposed to the brand when opening the app.

The new sponsored hashtags are just one of the ways ByteDance will . The app reached in February, with India contributing to . With so many eyeballs focused on content, ByteDance’s advertising strategy is becoming clear.

Lamar Odom & Ray Lewis Cast In "Dancing With The Stars"

Once Laker-great and sixth man the year, Lamar Odom has found a way staying in the headlines long passed his career’s end. Whether it’s his relationship with the Kardashian family or being the subject numerous controversies (one which resulting in an iconic Steven A Smith rant), Odom has always found a way to remain topically relevant. Now, that relevance continues through a Dancing with the Stars casting

Lamar Odom & Ray Lewis Cast In "Dancing With The Stars"
Dave Kotinsky / Getty s

With season 28 the show looming, the upcoming cast for it’s next outing has been announced. Alongside the aforementioned Odom, the newest season Dancing with the Stars will include NFL Hall–Famer Ray Lewis, former White House press secretary, and target a viral SNL run by Melissa McCarthy, Sean Spicer and more. Spicer has previously been recruited to join a Dancing with the Stars cast. The show attempted to court him soon after his resignation in 2017. Other notable cast members include Ally Brooke, Kel Mitchell, Kate Flannery, and Mary Wilson. The pressional pairings for each cast member have not yet been announced.

Season 28 Dancing with the Stars is scheduled to premiere on Septemeber 16th on ABC. For a full list the cast look here.

Hipgnosis Songs Snaps Up Chainsmokers Catalog

Hipgnosis Songs has announced another major catalog deal, fresh off the Benny Blanco acquisition.

This time they’ve acquired the rights to 32 songs from The Chainsmokers.

The terms for the deal were not disclosed, but Hipgnosis has acquired 100% copyright interest. That includes ASCAP performance rights income for those 32 songs.

In addition, the deal included ten songs written by Andrew Taggart.

Some of the hits included in the acquisition include “Don’t Let Me Down,” which won Best Dance Recording at the 2016 Grammys. “Closer,” “Paris,” “Roses,” and “Something Just Like This” are also included.

The Chainsmokers are one of the world’s biggest dance-pop acts. The group has over 41 million monthly listeners on Spotify and numerous top-charting songs. The group first found success in 2014 with their viral hit, “#Selfie.”

The Chainsmokers recently overtook Calvin Harris on list. They topped that list with $46 million in annual pre-tax income.

Mercuriadis praised the group and said they’re a worthy acquisition.

“This is a set of songs that people can’t stop playing, and that will define the lives of so many people that have grown up in the 2010s. It’s my pleasure to welcome Alex, Drew, and Adam to the Hipgnosis Family!”

Hipgnosis has been on an acquisition spree since last year. According to the group’s first financial results in June, the company generated revenues of $9.2 million from their 12 catalog holdings.

Those catalog holdings include full or partial stakes in numerous hitmaker collections, bringing total acquired song rights to 3,096 earlier this year.  Hipgnosis acquired those catalogs for .  That works out to a multiple of nearly 13x historical net annual income, which offers some sense of the leveraging involved.

Of course, hit-heavy catalogs like those from the Chainsmokers don’t come cheap, though Hipgnosis is committed to leveraging enormous amounts of capital to acquire music IP.  Cocksure Hipgnosis founder Merck Mercuriadis seems comfortable with the long bets, however, and frequently likens music IP to ‘gold or oil’.

Ahead of a potentially stormy economic climate, of course, that sort of bullishness becomes even more ballsy — though of course, Mercuriadis isn’t the only one betting big in this arena.

Between April and July this year, Hipgnosis acquired ten more catalogs of over 1,000 songs. Those catalogs include songs from Eurythmics co-founder Dave Stewart, , and now, The Chainsmokers.  Hipgnosis now owns the rights to over 24 catalogs and 6,000 songs, spending about $300 million to do so.

The company has shown no signs of stopping either.  Make no mistake, more acquisitions are expected to be announced in the coming months — with equally outlandish multiples applied.


Drake May Perform At This Dude’s Wedding After His Post Went Viral

When Drake allegedly gave a man time to garner 100,000 followers and a million likes on his post, he likely didn’t believe there was ever a chance him actually reaching that mark. However, it happened and now, Drake might need to make good on his end the deal.

A few days ago, a page started gaining traction on Instagram with a man claiming to be getting married next month, praying that Drake can surprise his wife-to-be and perform a few songs at their reception. Normally, a Drake performance would probably cost somewhere in the millions. We’re talking about one the biggest artists in the entire world, after all. The Canadian superstar seemingly saw the message in his crowded inbox before allegedly responding, congratulating the guy on tying the knot with his fiancée and giving him strict guidelines on securing a free concert. “First f, congrats on getting married! And 1 million likes and 100,000 follows. Good luck,” wrote the recording artist.

Drake May Perform At This Dude's Wedding After His Post Went Viral
Frazer Harrison/Getty s

It only took the man, named Jacob Hawk, six days to reach that mark but his @drake_wedding account has come through in the strongest way possible. Not only has he got more than double the number followers Drake asked for but his post has got way more than a million likes. 

Everyone is still trying to figure out if this is legit, but Hawk maintains the fact that it is. He was on a radio show this morning where he revealed that he still hasn’t heard back from Drizzy. “Every day since he sent that DM I’ve tried hitting him up. He hasn’t responded yet. He hasn’t seen it either,” he said.

Do you think Drake will actually come through?

YFN Lucci Leaves Trey Songz Hanging In Embarrassing Viral Clip: Watch

YFN Lucci has been in the headlines a lot these past few days for his on-going feud with Young Thug and his alleged relationship with Thugger’s girlfriend Jerrika Karlae, but today we’re switching things up and showing you a hilarious video that’s been circulating online Lucci leaving Trey Songz to dry. It happened on Sunday at 50 Cent’s Tycoon party when Lucci & Trey were linking up or so that’s what Trigga thought.

The viral clip shows Trey Songz holding his hand up about to greet & dap the ATL rapper, but instead Lucci looked straight pass him and dapped up another man standing next to the singer, making it a very awkward moment for Trigga who tried (and did) play it f cool. The security guard behind the two rappers did however catch the awkward moment and had the perfect reaction to it being filmed (see below). 

We’ve yet to get a response from either YFN or Trigger to hear what really went down but we’ve all been there and there should be no shame on Trigga’s part. In fact, Lucci should maybe apologize to the homie for making him a part this hilarious, viral moment.

Timbaland Takes Issue With Viral "Top 50 Producers" List

List fever may not be at an apex as it was a few weeks ago, but the symptoms are still kicking around. Yesterday, Timbaland found himself analyzing a viral “Top 50 Producers” list, which he deemed to be full egregious takes. By his estimation, a complete re-evaluation was necessary. In its current state, the list’s top ten features: Quincy Jones, Teddy Riley, Babyface, Robert Kelly, Prince, Timbaland, Pharrell, The Dream, Tricky Stewart, and Jermaine Dupri. It doesn’t take long for Timbo to highlight a deal-breaking flaw in the list’s design – which is to say, Dr. Dre clocking in at sixteen overall.


“I think dr Dre should b n the top3,” suggest Timbo, prompting a response from Snoop Doggy Dogg. “Way f. Dre. At. 16. who made this,” asks the Dogg, inserting a hand-slap emoji for emphasis. Timbo continues with a few notable snubs, including RZA, J Dilla, Pete Rock, DJ Premier, Rodney Jerkin, and Devonte Swing. Pi’erre Bourne chimed in with his shock that Dilla was left f the ballot entirely, a testament to the listmaker’s ignorance to hip-hop’s history storied producers.

At this point, it’s difficult to provide a Top 50 that can effectively service as a binding truth. Yet some omissions are so foul that they deserve further notice – the idea that Dr. Dre can be deemed by anyone as ill-fitting the top ten, for instance. Perhaps Timbaland oughta fashion his own list, if only to pay homage accordingly. While not quite a list, Timbo made sure to highlight five the genre’s defining sonic influences, a group many still hold in high esteem: himself, Dre, Pharrell, Swizzy, and Kanye West. Is that the holy grail hip-hop production?

Ben Baller Sets It Off With "Top 20 Best Jewelers Of All Time" List

List fever continues to spread like wildfire. Following pitches for the “Best Rappers,” the “Best RnB Singers,” the “Best Social Media Influencers,” Ben Baller decided to enter his hat in the race. Operating under the “write what you know” philosophy, Baller penned a list the twenty-best jewelers all time, naturally asserting himself as the be-all, end-all, the cream the crop, the king-shit, the man in the high tower, the maker–chains. Given his pristine, and A$AP Ferg approved reputation, perhaps he’s earned the position.

Ben Baller Sets It Off With "Top 20 Best Jewelers Of All Time" List

Ilya S. Savenok/Getty s

Rest assured, Ben isn’t in this for a quick response. Alongside his list, he made sure to share his own perspective on the artform, breaking it down accordingly. “The greatest jewelers all time is defined by how big an impact you made in the game,” he begins. “Not how many pieces you made, but how creative and crazy your custom work is/was.”

“Not by selling 500 iced out Cuban links or pre made diamond high end watches that were all set in China,” he continues, sharing a few what-not-to-dos. “By never being corny and buying ads on blogs. How many people outside the jewelry game recognize your work. A big jeweler could make someone famous or even more famous than they already were.” Given his own resume, Baller has no problem flexing on the competition. “I think if you can answers those questions fairly then you know who the king is.”

Check out his top twenty, respectfully, below. Shout out to Jacob, the ficial ice provider  Def Jam: Fight For New York.

John Cena Shows Love For Sho Madjozi After Her "John Cena" Song Goes Viral

Sho Madjozi is making a name for herself outside South Africa by cozying up with the World’s best. After dropping her previously unheard “John Cena” on COLORS, Madjozi quickly shot up the ranks to occupy the #1 trending spot on YouTube for a brief moment this week.

News traveled fast, as John Cena and his employers @ World Wrestling Entertainment made sure to shout her out Twitter. Cena was so honored to hear his name conjured up, that he lay speechless in the caption section his appreciative post: a magazine cover purporting Madjozi’s entrepreneurial brilliance.

You might recall hearing Madjozi; claimed the “Best International Act” award at the BET gala back in June – and has since doubled in exposure as a consequence. Missy Elliott was most notably “online” when the COLORS performance was in the process going viral; she too, took a moment out her day to remark on Madjozi’s brilliance.

Her debut record, Limpopo Champions League, came out in late December to rave reviews. There’s no better time than RIGHT NOW to get yourself up to speed. Madjozi’s COLORS performance is one for the books, don’t take my word for it.

"Hot Felon" Jeremy Meeks Now A Single Man After Split From Chloe Green

“Hot Felon” AKA Jeremy Meeks grew to fame in 2014 when his mug shot went viral subsequently leading to a changed life fame and model success. In June 2017, Jeremy met Chloe Green, the heiress Topshop and just one year later they welcomed a child together when Jayden Meeks-Green was born on May 29th. 

US Weekly now reports that after two years together, Chloe and Jeremy have broken up. “They split about two months ago, but are f and on still speaking,” a source told the publication, detailing further how Chloe is selling their London home. The breakup was made ficial after Chloe was spotted cuddling a mystery man on a yacht signifying that they are in fact done. Jeremy even commented on an image Chloe’s vacation, writing: “Have fun.”

“Never thought it was possible,” Jeremy previously stated his viral success. “I heard it a couple times growing up that I should be a model, but it went in one ear and out the other. I never thought it was possible.”

“Your word is your bond,” he added when asked what he learned from his former life. “To always stay loyal, solid and grounded, and you know, you do good, you get good back, and you do dirty, you get mud back,” he said. “It’s just very simple.”

Burger King Employees Fired After Cop Receives Burger With Pig Drawn On Wrapper

On August 8, Timo Rosenthal – a police ficer in Clovis, New Mexico – received a burger from Burger King with a cartoon pig drawn on the wrapper. After Rosenthal posted a photo the wrapper and explained the incident on his Facebook account, the post went viral, eventually reaching Burger King’s head fices. 

Fox & Friends was interested in the story and brought Rosenthal on their program to obtain more details. Rosenthal said that he initially found the drawing funny. “I have a good sense humor, I’m an immigrant… we have good sense humor”. But once he noticed that the patty was burnt, he felt as if it was done “out spite”, rather than as a joke.

His food being tampered with is where he drew the line, but he still never intended to issue any formal complaints to Burger King about the incident. However, once Burger King caught wind the story, they were apologetic. They took swift action to fire the five employees involved the following day and a spokesperson issued a public statement: “What occurred is unacceptable and not in line with our brand values… The restaurant is fering free meals to uniformed ficers and will provide a catered lunch to the police department as a gesture good will.”

Stream Snoop Dogg’s Album ‘I Wanna Thank Me’

Snoop Dogg is thankful.

Over 25 years in the game, including gospel, reggae, and R&B projects, the hip-hop icon returns to his roots on his 17th album I Wanna Thank Me, inspired by his viral speech at the Hollywood Walk of Fame in November.

With 22 tracks, the project is loaded with guests including YG, Mustard, Wiz Khalifa, Nate Dogg, Trey Songz, Swizz Beatz, and Nate Dogg. Chris Brown joins Snoop on the Jazze Pha-produced “Turn Me On,” Ozuna and Anitta add some global flavor, and Slick Rick takes it back on the Bob Marley-sampled “So Misinformed.”

Tha Doggfather also reflects on his Death Row days on the G-Funk-inspired “Let Bygones Be Bygones,” and pays tribute to the late Nipsey Hussle on “One Blood, One Cuzz.”

Stream I Wanna Thank Me below.

Lil Nas X Makes the Cover of TIME Magazine

Four months after the rise of “Old Town Road,” rapper Lil Nas X is on the cover of TIME Magazine.

Detractors thought the rapper’s meteoric rise to success would fade quickly. But Lil Nas X has dominated the top of the charts for months, blocking out singles from Taylor Swift, Ed Sheeran, and Justin Bieber.

“Old Town Road” is a combination of country and hip-hop that caused a national debate when it landed. The song itself was disqualified from Billboard’s country charts, drawing accusations of racism.  That imbroglio only strengthened the song’s meteoric rise, and the initial removal prompted a remix with Billy Ray Cyrus that drove the song to further success.

Lil Nas X purchased the beat he used in the and wrote the lyrics himself. He went from being a college drop-out living on his sister’s floor to a mega-star overnight. He’s carved out a niche for himself, not only as a black man in country music, but as a .

He used the internet to beat Nashville at its own game. The country capital has a long-held tradition favoring its version of country music.

Unfortunately, the numbers tell this tale of exclusion.  “Old Town Road” stalled at number 50 on Country Airplay, and most Nashville DJs ignored the song.

The fame Lil Nas X has achieved is welcomed, but not without its problems.

“It gets overwhelming. I just shut down on everybody — I’m still a loner in a lot of ways.”

But Lil Nas X can’t stop interacting with his fans on Twitter. Sharing memes, reacting to their comments; it’s how the rapper keeps the social media generation engaged. And his success has sparked a lot of competition.

recently signed Sueco the Child, whose song “Fast” went viral on .  Y2K and bbn0$ signed with Columbia after their song “Lalala” went viral — also thanks to TikTok. In fact, most of Lil Nas X’s competition seems to be from stars rising to fame on the TikTok platform.

Whether country trap becomes a brand-new genre is anyone’s guess.  Though Nashville isn’t exactly embracing the possibility.

Tay-K Is All Scowls In New Mugshot Following 55-Year Sentence

Bexar County, TX – Tay-K’s newest mugshot has surfaced online weeks after he was sentenced to 55 years in prison. The leaked picture shows him scowling at the camera.

Last month, Tay-K was found guilty of a “lesser included offense of murder” for his role in the 2016 shooting death of 21-year-old Ethan Walker. Although the teen rapper wasn’t the triggerman, prosecutors said he recruited the shooter and organized the robbery that led to Walker’s death.

Tay-K, whose real name is Taymor McIntyre, was also sentenced to 30 years in prison for one count of aggravated robbery and 13 years each for two other counts of aggravated robbery. He will serve those three concurrently with his sentence for murder.

In 2017, Tay-K’s song “The Race” went viral and made its way onto the Billboard Hot 100 chart. But the track’s success made for a disturbing trend due to the real life backstory.

On the song, Tay-K famously rapped, “Fuck a beat, I was tryna beat a case/But I ain’t beat that case, bitch, I did the race.” The line was a reference to him cutting off his ankle monitor and going on the lam after being put on house arrest for Walker’s murder. During his time on the run, Tay-K became the suspect in another murder and allegedly beat up a 65-year-old man.

Tay-K is still facing a capital murder charge for allegedly killing 23-year-old Mark Saldivar in 2017. Prosecutors are seeking to try him as an adult despite him being 16 years old at the time of the crime.

Ice Cube Divulges His Top 5 Rappers Dead Or Alive

Ice Cube is one the most impactful artists our time. The rapper ten doesn’t get the credit that he deserves after putting in so much work for hip-hop. Right now, Cube is running his own basketball league to rival the NBA, championing a 3-on-3 league that has been extremely successful thus far. His work in the movies has also been influential as Ice Cube is seriously one the biggest triple threats we’ve ever seen. The man is always named to people’s Top 5 Rappers lists and this week, Nick Cannon prompted him to provide his own rankings.

Ice Cube Divulges His Top 5 Rappers Dead Or Alive
Kevork Djansezian/Getty s

With all the lists flying around in the last couple weeks, it was only a matter time before somebody asked Ice Cube about his proper selections. Rick Ross included him in his picks and Cannon speaks so enthusiastically about the rapper that you’ve got to believe he’s high up on the comedian’s list too. Speaking with Cannon about his legacy, Cube noted that he’s got his own chart favorite rappers. 

As reported by Rap-Up, he began with Melle Mel, continuing with Ice-T, Chuck D, KRS-One and Rakim. “To me those are the trendsetters, the ones who changed the trajectory the game in a major way,” said Cube. “It was about skills and talent, and really having their own style and taking it and running with it.”

What do you think his list? Do you agree with it?

Meek Mill Teases “Welcome To The Party” Remix

It looks like Meek Mill has a new remix on the way. Over the weekend, Meek took to his IG story to preview an upcoming remix he did for Pop Smoke’s new banger “Welcome To The Party.” The record, which dropped back in May, currently has nearly 7 million views on Youtube and is quickly becoming a viral hit, therefore making Meek’s presence all the more better.

However, Meek doesn’t look to be the only one remixing the record. UK rapper Skepta can also be heard in the beginning the clip, confirming his appearance on the remix as well. But that’s not all. A couple weeks ago, we heard rumors that Nicki Minaj also laid down a verse for the record, which has yet to see the light day, but we heard a preview that (which you can to below).

“That aint it, you know my body Im really this rich,” Meek can be heard rapping on the snippet.

While we wait for the ficial remix to drop, check out a teaser that Meek just shared (below) and let us know what you think. Nicki snippet can also be heard (below) as well.