Anticipation is high following rumors that Toronto mega-star The Weeknd’s album was nearly complete, and that it may be dropping as soon as tomorrow. However, a recent discovery by a London fan has lent credibility to both those theories.
A billboard, posted in London’s Shoreditch district, shows a red portion a face. The text on the billboard reads: My Dear Melancholy, New Album from The Weeknd, and what appears to say “Available now.”
If all this is to be believed, then whoever put up this billboard is probably going to be in a lot trouble. Regardless, it’s strong evidence that this rumored Weeknd album is real, and will be coming soon.
Soon after the billboard appeared online, another post was made claiming to be the ficial artwork for the new album. It comes from an anonymous source, so it’s possible that this is just a very clever photo shop, but it does have enough a resemblance to the billboard ad that one could reasonable believe that it could be real.
The same twitter user alleges that the album will be dropping on Friday, as expected, but we wont know for sure until it drops or an announcement is made. The “Available now” on the billboard could honestly be referring to any unknown date.
Regardless, this is sure to bring the hype for The Weeknd’s new record to even higher proportions. You can check out the advertisement and the album cover below, and let us know if you’re excited for new music from The Weeknd.
Oprah Winfrey is hip to it. Between deep breaths and deep consolation, Oprah finds a minute to commend the Weeknd at what is presumably a backstage moment for the two to meet more formally. There’s no one age fits all congregation when you’re referring to black excellence. In fact, I believe there is very much a renaissance sorts occuring as we speak, with Oprah at the helm.
RELATED: Oprah Officially Confirms That She Is Not Running For President
Here we have Oprah telling him to keep his foot on the pedal and to march on without Selena; keep pumping out radio friendly tunes m’friend. Oprah needs no introduction to the world The Weeknd inhabits. Her quick modular thinking is meant to surpass our limits and goals as a race.
RELATED: Did The Weeknd Sign R&B Singer Black Atlass To XO Records?
This photo right here speaks pretty candidly about all the ‘behind the scenes’ work Oprah is doing to embolden our youngsters.
Love you always, Oprah ♡
It looks like the Weeknd might’ve secretly added another talented R&B singer to his XO label. Thanks to the investigative work by HHNM, R&B singer Black Atlass appears to have signed with Abel’s XO Records recently.
RELATED: Top 25 Best The Weeknd Songs
Not only does Black Atlass mention XO Records in both his Instagram & Twitter bios, but his new single “My Life” which just dropped on iTunes last week, shows that it was distributed XO Records as well. In addition to that, Black Atlass has also made a cameo in The Weeknd’s video for “Secrets” last year, and starred alongside Abel in some Puma ads last October. So while the signing hasn’t been ficially announced, it does seem to be true.
Black Atlass would join a roster at XO Records that consists Belly, Nav, Derek Wise, Sal & Cash.
RELATED: Meet AlexOnWeed: The 88GLAM Soundsmith
We’ll keep you posted if an ficial announcement eventually is made. In the meantime, check out the screen shot (below) the XO Record distribution and peep his twitter & IG bios for further pro. (Included below are a couple Puma ads in which he and Able are also featured in as well.)